Tipping Point
This is the term Malcolm Gladwell uses to describe the moment when an idea, trend, or behavior spreads like wildfire.
What is Tipping Point
This rule emphasizes the role of key individuals, like Mavens, Connectors, and Salesmen, in spreading ideas.
What is Law of Few
This crime reduction theory, discussed in The Tipping Point, involves addressing minor issues like graffiti to prevent major crimes.
What is the Broken Windows Theory?
This children’s book series, known for its simple stories and colorful drawings, became a sticky cultural phenomenon.
What is The Berenstain Bears?
This type of person, described by Gladwell, connects different social circles and plays a key role in spreading trends.
What is connectors
This describes how the content of a message makes it memorable or impactful enough to create change.
What is Stickiness Factor
This once-popular shoe brand became a cultural phenomenon in the 1990s, as described in the book.
What is Hush Puppies?
This advertising campaign for a tobacco product created one of the most enduring "sticky" brand mascots of the 20th century.
Who is the Marlboro Man?
This principle emphasizes the importance of making an idea or product memorable to create a widespread impact.
This factor highlights how the environment and circumstances influence whether an idea or trend spreads.
What is Power of Context
This disease outbreak is cited as an example of how social dynamics can lead to tipping points.
What is syphilis?
This public health initiative made its message sticky by using a simple slogan: “Friends Don’t Let Friends Drive Drunk.”
What is Mothers Against Drunk Driving (MADD)?
Gladwell argues that small environmental changes can have large effects on behavior, a concept he calls this.
What is power of context
According to the Law of the Few, this type of person gathers and shares critical information to educate others.
Who are Mavens
A phenomenon in the Bronx involving vandalism and abandoned cars that influenced Gladwell's Power of Context theory.
What is subway car cleaning?
Gladwell uses this educational program, which successfully taught reading through repetition and interaction, as an example of stickiness.
What is Hooked on Phonics?
Gladwell discusses the success of this children's television program as an example of the Stickiness Factor.
What is Sesame Street
These people have the persuasive skills to convince others to adopt new ideas or trends.
Who are Salesman
The viral rise of this children's TV character is an example of both Stickiness and Connectors at work.
Who is Blue from Blue’s Clues?
This innovation by Columbia Record Club made it sticky for consumers to join their subscription service in the 1960s.
What is “12 albums for a penny”?