Environments
what are the environments in which the organizations operate in
Internal and external environments
SWOT Analysis focuses on analyzing the strength, weakness, opportunities and treats in the external environment (true or false)
false (both the environment)
what is the purpose of market research
to understand the market in which organizations operate in
consists of those factors that are within the immediate business environment
internal environment
what are the different types of environmental approaches that are applied in a market research
irregular approach, regular approach and continuous approach
Do organizations have control over the external environment?
No
Name 3 factors in the internal environment
competitors, publics, financial companies, transport, consumers, marketing intermediaries, marketing agencies
environmental scanning improves decision making (true or false)
true
what tool can be used to analyze the internal environment?
SWOT analysis
which tool is used to analyze the external environment
PESTLE Analysis
what is the purpose of doing environmental scanning for organizations?
in order to adapt to the changes in the business environment
which factor do tourism organizations rely on to satisfy their consumers?
suppliers
name 3 types of competitors
direct, substitute and indirect competitors
this approach is carried out only when specific events may affect the tourism organization arise
irregular approach
which factor operates between the organizations and its markets
marketing intermediaries