Advertising Techniques
Advertising
Techniques
Definitions
Random
Organizations
100
Everybody's using new Alabaster toothpaste! Why don't you?!
Bandwagon
100

Sensodyne. Dentist recommended brand.

Expert opinion

100
Someone who uses goods and services.
Consumer
100
This country consumes the most products.
America
100
Responsible for protecting the public by making sure the food supply, medical devices, biological products, cosmetics and more are safe.
Food and Drug Administration
200
New Alabaster toothpaste makes your teeth 87% whiter!
Facts and Figures
200

An ad using comical subject matter to make people laugh.

Humour

200
Letting the public know through media of a product or service in order to attract or increase interest
Advertising
200
As a consumer, you must consider _______.
the environment
200
Protects the public from unreasonable risks of serious injury from consumer products, including toys, sports equipment, clothing, computers and more.
Consumer Product Safety Commission
300
Let us pay for your next visit to the dentist: just collect 2,500 Alabaster toothpaste labels.
Gifts and Rewards
300

Famous actor Tom Cruise is pictured using new Alabaster toothpaste.

Celebrity endorsement

300
DAILY DOUBLE Buying something as soon as you see it, without much thought.
Impulse Buying
300
Coal, natural gas, petroleum, and tin are all what kind of resources?
Non-Renewable Resources
300
A national association supported by business memberships. If a consumer is not happy with a product or service, he or she can inform this organization.
Better Business Bureau
400
A young man with beautiful shiny, white teeth is kneeling before a beautiful young woman, also with white teeth. He is holding a diamond ring, which also shines in the light.
Emotional Appeal
400

This technique gets you to associate certain emotions, mostly positive, with the product.

Transfer

400
This is what happens when you think you should do something because peers want you to.
Peer Pressure
400

What do we call the specific group of people that advertisers aim to persuade to buy their product?

Target audience

400
This agency compares different products and publishes their results. They also publish the magazine Consumer Reports.
Consumers Union
500
Use the all-new Alabaster toothpaste for the whitest teeth ever!
Glittering Generalities
500

A smiling teenage girl says, "Alabaster makes my teeth shiny and white."

Testimonial

500
Goods and services one would like to have, but can easily live without.
Wants
500

Buy one, get one FREE gift with purchase!

Promotion

500
Tests equipment, material and appliances to make sure that they are safe for use in homes. Products that are approved are given a "seal of approval."
Underwriter's Laboratories
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