Dieter Rams
Which one of the 10 good design principles does “Less, but better” belong to?
A. Good design makes a product understandable
B. Good design is honest
C. Good design is thorough down to the last detail
D. Good design is as little design as possible
D. Good design is as little design as possible
Fritz Eichler’s approach to design was deeply influenced by which style’s philosophy?
A. MCM
B. Bauhaus
C. Art Deco
D. Art Nouveau
B. Bauhuas
Hans Gugelot’s approach to design was deeply influenced by which style’s philosophy?
A. MCM
B. Bauhaus
C. Art Deco
D. Art Nouveau
B. Bauhaus
What does the number coding in Dieter Rams’ design stand for, e.g., 606 Universal Shelving System?
A. The sequence number
B. The number of copies released
C. The year designed
D. Ram's lucky number
C. The year designed
Which one of the theses of Braun Design does this describe, “as little design as possible”?
A. Unity
B. Accuracy
C. Simplicity
D. Balance
C. Simplicity
Which one of Hans Gugelot's designs does the "Snow White's coffin" refer to?
A. Kodak Carousel S slide projector
B. M125 wardrobe
C. Braun Wandanlage
D. Braun SK 4
D. Braun SK 4
What happened at the Braun Company in the year Dieter Rams joined Braun?
A. Max Braun (founder) died
B. SK2 radio was designed
C. Hans Gugelot joined
D. RT 20 tischsuper radio was designed
B. SK2 radio was designed
What is the starting point and the objective of each design for the Braun company?
A. The functionality
B. The simplicity
C. The customers
D. The purpose
D. The purpose
At the HfG Ulm, is Hans Gugelot a better educator or designer?
A. Educator
B. Designer
B. Designer
Helmut Müller-Kühn said, "That wasn't teaching ... If I hadn't liked Gugelot so much, I would have left."
Which company did Dieter Rams think integrated his design principles and did a great job?
A. Apple
B. Braun
C. Ford Motor
D. Dyson
A. Apple
Why do different Braun designs often appear similar or related to one another?
A. Because they are all designed by the same individual person.
B. Because designers follow the same basic considerations and design philosophy.
C. Because the company uses similar molds for all electronic casings.
D. Because the designers were trained using the same principles.
B. Because designers follow the same basic considerations and design philosophy.
The M125 system marked a significant shift in Gugelot’s design philosophy, shifting from viewing furniture as an object and toward viewing it as a/an ___:
A. Decorative ornament
B. Construction system
C. Architectural element
D. Reusable commodity
B. Construction system
“Good design is making something ___ and ___. Great design is making something ___ and ___."
A. Meaningful, intelligible; Intelligible, memorable.
B. Intelligible, memorable; Memorable, meaningful.
C. Functional, decorative; Functional, simple.
D. Functional, simple; Functional, affordable.
B
“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
According to the Braun's philosophy, the prerequisite for good design is __________, which defines design as a duty for the entire company.
A. A high-return product
B. A clear corporate concept
C. A well-functioning object
D. A feasible commercial idea
B. A clear corporate concept
Why did the Braun company seek out Hans Gugelot in 1954?
A. To manage the company's manufacturing plant.
B. To provide external design support because the company lacked its own design department.
C. To help the company transition from electronics to furniture.
D. To lead a marketing campaign for their new line of kitchen appliances.
B. To provide external design support because the company lacked its own design department.