Links
GMB
Local SEO Strategy
Technical SEO
General SEO Stratgey
100

Hyperlinked text that takes you to another page within the same website

What is an Internal Link?

100

postcards, video calls, and phone calls are all ways to make this happen for a GMB profile

What is verify? 

100
Name Address Phone number
What does NAP stand for?
100

Between 50 and 160 characters

What is the character limit for a meta description?

100

When a webpage contains a combination of both secure HTTPS and non-secure HTTP content is delivered over SSL to the browser. 

What is mixed content?

200

The visible character and words that hyperlinks display when linking to another document or location on the website

What is anchor text?

200

GMB graphic dimensions

What is 1200 X 628?

200

Relevance, Prominence, and Proximity

What signals of local search results are normally returned to users?

200

The number of times should you include a primary nonbranded keyword in a 500-word blog

What are 5 primary non-branded keywords?

200

A structured data vocabulary that helps search engines better understand the information on your website in order to serve rich results 

What is Schema markup?

300

Cleaning up spammy links, link farms, or high toxicity links

What is Link Disavowing?

300

Single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. 

What is the bounce rate?

300

A tool used to measure the effectiveness of digital marketing campaigns and pinpoint specific sources of traffic to a website  

What are Urchin Tracking Module (UTM) codes?

300

These are three platforms/tools that can help SEO specialists to find blog topics

What is Competitor Research, Moz, Google Trends, or SEMRush?


300

This technical problem happens when a URL is redirected to another URL. which in turn redirects back to the URL that was originally requested, leading to an infinite cycle of redirects that breaks webpages. 

What is a redirect loop?

400

The required number of hyperlinks that navigate you through the same site in a blog or WP

What are 3-5 interlinks?

400

The number of unduplicated visitors to your website over the course of the specific time period in Google Analytics

What is a unique visitor? 

400

The recommended number of primary and secondary categories that can be included in a GMB listing 

What is 1 primary category and 10 secondary categories?

400

The number of internal links that should be in a 500-word blog 

What are 3 internal links?

400

An HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "preferred" version of a web page. 

What are canonical links?

500
An attribute added to your link to tell Google not to pass any PageRank or Link Juice to the linked page

What is "nofollow"?

500

It defines it as starting whenever the first page is viewed by the user and ending when 30 minutes of inactivity have occurred thereafter on the last page visited. These types of KPIs can last for hours. 

How long does a "session" last in Google Analytics?

500

The two local SEO Google tools and systems found in the SERPs for branded and non-branded keywords

What are Google Local Finder and Google Maps?

  1. Google Local Finder returns results within a small geographic area, making it easy to find nearby businesses. It’s tied to Google My Business listings and is typically triggered by a user clicking on a local pack result.
  2. Google Maps takes a broader approach to results and isn’t as focused on a small geographic area. This is because it was originally conceived as a mapping engine; a tool that can help you plan your journey and find services such as gas stations, hotels, and restaurants en-route.
500

Search terms related to the main keyword you are targeting. They help to support your content and add more context to make it easier for both users and search engines to know what your content is about.

What is Latent Semantic Indexing (LSI)?

500

A series of redirects that go from one URL after another forces users and search engines to wait until there are no more redirects to step through within the htaccess. 

What is a redirect chain?

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