Corporate Social Responsibility
This practice involves reducing a company's carbon footprint and improving sustainability.
What is environmental responsibility?
Organizations that actively seek new information and feedback to adapt to changes in their environment are referred to as this type of system.
What is an open system?
This term refers to the process of accepting information for the first time and is the initial step in persuasion.
What is awareness?
This economic metaphor used in social exchange theory predicts behavior based on perceived rewards and costs.
What is the cost-benefit analysis?
This social scientist is credited with developing diffusion theory, emphasizing the process by which new ideas are adopted.
Who is Everett Rogers?
This pharmaceutical company partnered with the government of Botswana and the Bill and Melinda Gates Foundation to combat AIDS through stakeholder collaboration.
What is Merck & Co., Inc.?
According to systems theory, customers, media, the government are considered this, as they create problems and opportunities for one another (Lattimore et al., 2021).
What are stakeholders?
According to situational theory, which subgroup within a stakeholder group is more likely to actively communicate due to high involvement in an issue?
What are active publics?
Social exchange theory was developed by these two scholars known for their contributions to interpersonal communication and organizational theories.
Who are John Thibaut and Harold Kelley?
According to the diffusion theory, individuals adopt an idea after going through these 5 stages.
What is awareness, interest, evaluation, trial, and adoption.
Going beyond legal requirements to do what is right and fair falls under this type of CSR.
What is ethical responsibility?
Public relations practitioners serve as these, connecting the organization with both its internal and external environments to monitor relationships and advise decision makers.
What are boundary spanners?
In situational theory, what term describes the public's awareness and acknowledgment of a problem's potential impact on them?
What is problem recognition?
To keep respondents' costs low when designing a survey, practitioners might do this by simplifying the survey process.
What is keeping the instructions simple and the survey short?
In the first two stages of diffusion theory, this type of communication, such as flyers, plays a crucial role in creating awareness and generating interest.
What is mass media?
This outdoor clothing company pledges 1% of its sales to environmental causes.
What is Patagonia?
This term refers to the need for public relations departments to be more flexible as environmental conditions become less stable and stakeholder needs are rapidly changing.
What is environmental turbulence?
According to Grunig and Hunt's situational theory, which factor explains why some publics do not actively seek information due to perceived barriers to solving an issue?
What is constraint recognition?
To increase the perceived rewards for survey participants, public relations professionals might emphasize that the respondents are being this.
What is "consulted" for their thoughts?
For the last two stages of diffusion theory, this type of interaction, such as discussions among colleagues, becomes vital for evaluating and adopting the idea.
What are personal contacts?
Companies that actively participate in ethical practices often see a positive impact on this aspect of their business, which can lead to increased customer loyalty.
What is brand reputation?
Public relations professionals advise this group of primary decision makers, helping them respond to environmental changes and navigate the organization’s internal and external relationships (Lattimore et al., 2021).
What is the dominant coalition?
Researchers have found that this factor significantly affects message acceptance, with credibility being a key component in determining its persuasiveness.
What is the source of the message?
When faced with product defects, a company can analyze potential decisions and their outcomes using this tool, which outlines costs and rewards.
What is a payoff matrix?
These five categories classify individuals based on their willingness to adopt new innovations, ranging from those who are willing to change first to those who are the last to adopt.
What are innovators, early adopters, early majority, late majority, and laggards?