Be Reasonable
Intention? Why, that's just a function of attitudes and subjective norms!
What is the Theory of Reasoned Action?
You say you help me, but did you actually?!
What is Perceived Vs Received Support?
I think most college students binge drink alcohol.
What is a descriptive norm?
What is an Egocentric Network?
This P of the Five Ps (Marketing Mix) is about considering where and when the target market will buy the augmented behavior.
What is Place?
I think my peers smoke, and I feel compelled to follow their example :'(
What is Motivation to Comply?
"Hey bro, you're really funny! You should try stand-up!"
You just need to focus! This construct influences the relationship between descriptive/injunctive norms and behavior.
What is Normative Focus, or the salience of a norm in context?
These actors occupy important or prominent positions in the network.
What are Central actors?
Shedding its old skin of Social Learning Theory, this theory is commonly used in developing and evaluation Entertainment Education (Edutainment) interventions.
What is Social Cognitive Theory?
Recipe for a delicious TPB: Just add this key construct.
What is Perceived Behavioral Control?
I get by (in terms of stress) with a little help from my friends. Cool hypothesis, bro.
What is the Stress Buffering Hypothesis of Social Support?
Everyone in Strategic Reasoning thinks that every student except them understands game theory.
What is Pluralistic Ignorance?
Simon and Garfunkel anyone? These actors connect disparate smaller networks to each other.
What are Bridging actors?
This construct refers to the process of activating or converting social ties among neighborhood residents to achieve shared goals.
What is Collective Efficacy?
Need an attitude adjustment? These two components make up the attitude construct of the IBM.
What are Experiential Attitude and Instrumental Attitude?
Coleman: great mustard and great theorist. He said social capital is this, something that benefits everyone in the group.
What is a Public Good?
The norms, operationalized as behavioral prevalence within a group, operate at the level of a social network.
What are Collective Norms (from the Theory of Normative Social Behavior)?
This paradoxical phenomenon suggests that greater access to resources can be gained through connections to acquaintances and other actors you don't know very well.
What is The Strength of Weak Ties?
Both Participatory Action Research and Community-Based Participatory Research were influenced by this Brazilian educator, whose Pedagogy of the Oppressed continues to be read avidly by researchers today.
Who is Paulo Freire?
TRA --> TPB --> IBM --> RAA: these are three factors that affect the Intention-Action gap, yay!
What are Skills, Abilities, and Environmental factors?
This fragile kind of social capital can solve the problem of the public good (especially free-riding!).
What are effective norms?
Ah you work for Cristina Bicchieri? You probably measure the conditionality of expectations using this measurement tool.
What are vignettes (that vary High/Low Empirical/Normative expectations)?
This possible explanation for complex contagions involves consideration of the costs and benefits of adoption of a behavior depending on prior contributors.
What is Strategic Complementarity?
THREE Cs in Order:
1. Cultural beliefs are learned and shared across people.
2. Individuals have their own representations of the shared model.
3. Individuals vary in how they put the shared model into practice in their lives.
What are cultural Consensus, Competence, and Consonance?