Principles of Design
Elements of Design
Types of Rhythm
Types of Balance
Design Theory
100

The way the parts of a composition are arranged. Visual weight. Symmetrical or asymmetrical.

Balance

100

A mark that spans a distance between two points.

Line

100

Rhythm created by curved lines that carry your eye across a straight surface

Transition

100

Creates a quiet, restful feeling.Suggests restraint, orderliness, formality. Also called, FORMAL balance.

Symmetrical Balance

100

The creative use of color, texture, pattern, and furniture arrangement can create illusions of properly proportioned space.

Proportion

200

Using a focal point or center of interest in a design.

Emphasis

200

Refers to the level of luminosity - light and dark - of     an object.

Value

200

Rhythm created by lines at right angles or contrasting colors

Opposition

200

Creates more interesting arrangements. Suggests informality, relaxed. Also referred to as INFORMAL balance.

Asymmetrical Balance

200

the fundamental visual components that make up any work of art or design

Elements of Design

300

Repetition of similar objects or elements in a work of art.

Rhythm/pattern

300

Light striking an object and reflecting back to the eye.

Color

300

created by identical objects coming from a central axis.

Radiation

300

involves having furnishings or patterns arranged in a circular manner.

Radial Balance

300

guidelines that help artists and designers arrange visual elements to create effective and aesthetically pleasing compositions

Principles of Design

400

Shows action and directs the viewer's eye through the work.

Movement

400

A general outline or a geometric or organic object.

Shape

400

Rhythm created by a gradual change in size or color

Gradation

400

Achieved by placing identical objects on either side of a central point

Symmetrical

400

provides a framework for understanding the principles, processes, and philosophies behind effective design

Theory of Design

500

Differences between elements of design or subjects in a work of art.

Contrast

500

The three-dimensional aspect of an object.

Form

500

created by duplicating shapes, colors, patterns, lines, textures

Repetition

500

Achieved by placing different objects of equal visual weight on either side of a central point.

Asymmentrial

500

quantitative and qualitative research in the creation of artifacts and systems, and their embedding in our physical, virtual, psychological, economic, and social environment

Design Science

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