Evaluation
These two basic components of evaluation are used to arrive at a judgement.
A judgement and the criteria.
You can't have this be the same as your last paper.
The audience.
You are analyzing whether or not this is effective, not the product.
The ad.
Your rhetorical notes do not count towards this in your paper.
The word count.
Your evaluation should be this many words. Hint, it's the same amount as the previous assignment.
1,000
Your paper should be appropriately formatted based on this.
The corresponding audience and medium.
Does the ad you're analyzing match this that you've established for an effective ad in the category you chose?
The criteria.
The length of your rhetorical notes is this.
1-2 pages.
The criteria that you create in order to evaluate your ad should use these.
Concrete details and specifics as evidence.
When identifying an audience you should pick from one of the main categories.
College, Community, Workplace, Multimodal.
You are to evaluate the ad to determine if the ad effectively matches the set criteria you have set. If it does, than it is this.
Effective.
You rhetorical notes are turned in with this assignment.
The criteria you establish should work not only for you but for your audience in order to achieve this.
Help your audience be sold on the quality of your judgement (ethos).
Your evaluation should be tailored to this.
A specific audience.
According to the assignment description, an ad is this.
An ad is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. The ad can be a commercial, a billboard, a flyer, or something meant to promote or sell something.
You rhetorical notes ask you to consider how this has influenced your writing voice.
Your audience.
After choosing an ad and evaluating it based on your criteria, you should look back at your criteria and do this.
Reflect on the effectiveness of your criteria and alter it if necessary.
This is the audience of this paper.
Trick question! It's different for everyone.
This assignment invites you to evaluate an advertisement because ads are this.
Everywhere and they attempt to impact your choices and behavior.
This determines why you are writing the paper and is the criteria for how effectively it is written.
Purpose for writing.