Venturesome individuals who are eager to try new ideas
What are Innovators?
100
Demonstrating that a PR plan is achieving its objectives.
What is measurement (or evaluation)?
100
A clear understanding of what is going on that requires a public relations program
What is the situation?
200
Distribute information that may be exaggerated, distorted or even incomplete.
What is press agentry/publicity?
200
Person tries the product or the idea
What is trial?
200
Traditionalists who are the last to adopt anything.
What are laggards?
200
Potential audience reached by a periodical or a broadcast program.
What are media impressions?
200
Specific and defined publics
What is an audience?
300
scientific persuasion using two way communication
What is two-way asymmetric?
300
Individual seeks more information
What is interest?
300
Opinion leaders who adopt ideas or products
What are the "early adopters?"
300
Purchasing expert communication services from outside the organization.
What is outsourcing?
300
The specific activities or nuts and bolts of the plan
What are tactics?
400
Communication aimed at gaining mutual understanding.
What is two-way symmetric?
400
Individual begins to use the product
What is adoption?
400
People who take a deliberate approach when adopting a new idea or product
What is "early majority?"
400
Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation
Term first used by Pope Gregory XV and received a negative connotation during World War II.
What is propaganda?
400
Overall guidelines and themes for a campaign.
What is strategy?
500
The ideal mode of communication for today's practitioners.
What is two-way symmetric?
500
Consumer evaluates the idea or the product
What is evaluation?
500
Skeptical individuals who bow to peer pressure
What is "late majority?"
500
A major trend in PR to operate in such a way that it is easy for others to see what actions are performed
What is transparency?
500
Inform, change people's attitudes, and behaviors so as to further an organization's goals.