Pharma 101
The governing body that approves prescription drugs in the United States
What is the FDA?
OTC
What is Over The Counter?
The length of time of the first Thanksgiving
What is three days?
The name of Google's parent company, also one of the first songs one learns as a child.
What is Alphabet?
Using the Rx brand name without also using this makes the ad illegal
What is the generic name?
NPI
What is National Provider Identifier?
Statistically, Americans' favorite Thanksgiving side dish
What is stuffing?
The number that Google got its name from
What is 1^100 (1 with 100 zeroes)?
The name of an unbranded site used to drum up interest in a condition
What is a Disease State Awareness (DSA) or Disease State Education (DSE) Site?
What is Loss of Exclusivity?
The number of calories (on average) that are consumed, per person, at Thanksgiving dinner.
(Within 501 counts)
What is 4,500?
The year Google was founded, also the year that an auto-tuned song first hit #1 on Billboard
What is 1998?
The phase of clinical trials directly before drug approval
What is Phase III?
OPDP
What is the Office of Prescription Drug Promotion?
The number of turkeys prepared each year in the US
(within 5 million counts)
What is 46 million?
The most searched term in Google from July to September 2021.
What is 'youtube'?
(source SEMRush.com)
The two countries where direct-to-consumer pharma advertising is allowed
What are the US and New Zealand?
PDUFA
What is the Prescription Drug User Fee Act?
The president that made Thanksgiving a permanent national holiday
Who is Abraham Lincoln?
Approximate percentage of all search queries that are unique every day
What is 20%?