Toolbox
A list of URLs on your site that crawlers can use to discover and index your content.
What is a sitemap?
3 places where you should have your keywords on your site for SEO value.
What are Page Title, Headings, Body Content?
Typically three local business listings that appear for local-intent searches
Search engine optimization practices that violate Google’s quality guidelines.
What is Black hat SEO?
A commonly used acronym for where the 10 blue links reside.
What is SERP? (Search Engine Results Page)
A Google tool you can use for search volume for a keyword over months or years.
What is Google Trends or Google Keyword Planner?
Originally for blind people, because websites would be read aloud to them. If they couldn’t see the image, it had to have a description, to know what was being shown.
What is alternate text (alt text)?
It's important these pieces of information are consistent across citations.
What is NAP? (Name, Address, Phone Number)
The ratio of clicks to impressions
What is the click-through rate?
Name 3 current search engines other than Google.
What are Bing, DuckDuckGo, Yahoo, Baidu, Yandex, AOL, Ask.com?
(other answers acceptable)
The location in analytics I can find traffic by UTM code
What is Acquisition > Campaigns?
This type of redirect signals it is permanent.
What is a 301 redirect?
A listing unable to display their address would use this in it's place to rank in the local pack.
What is a service area?
Longer queries, typically those containing more than three words.
What are Long-tail keywords?
Metrics for this ranking factor include LCP, FID, and CLS.
The simple code that we append to the end of a Google My Business URL to track additional details about the click.
What is a UTM (urchin tracking module) code?
How many "clicks" it takes to get to a page.
What is crawl depth?
Name at least 2 ways Google may verify a GMB listing.
What are by postcard, by phone, by email, Google Search Console, or video verification?
A search result displayed in a non-standard format on Google search.
What are SERP features?
Also accepted: rich result, featured snippet.
The year Google was founded
What is 1998?
How a session ends in Google Analytics
What is 30 minutes of inactivity?
A tag that allows site owners to tell Google which version of a web page is the original and which are the duplicates.
What is a rel=canonical?
A company that maintains and supplies the underlying business database for local search directories.
What is a data aggregator?
At least two Google algorithm updates named after animals.
What are Panda (2011), Penguin (2012), Hummingbird (2013)?
Aside from "web page," who the PageRank algorithm is named for.
Who is Larry Page, cofounder of Google?