The area of the brain that processes visual stimuli
What is the primary visual cortex?
Paying attention, and responding appropriately, to 2 or more simultaneous stimuli
What is a divided-attention task?
Humans can hold _____ items in their short-term memory at a time
What is 7+/-2?
List these three terms in order from most general to most specific: schema, script, heuristic
What is heuristic, schema, script?
The ability to infer, estimate, and predict unknown events
What is judgement?
The two categories perceptual stimuli are divided into; one is actually there and one is what our sensory receptors register
What are Distal stimuli and Proximal stimuli?
The length after a stimulus the attentional blink occurs
What is 200-500 ms?
_____ memory is to visual as _____ memory is to auditory
What is iconic and echoic?
The approach that's taken when someone says "dog" and you think of an animal with fur, four legs, and a long snout
What is the Prototype approach?
These are specific rules/procedures that elicit the correct answer
What are algorithms?
Theory in which the visual system compares present stimuli to schemas stored in memory
What is the Template Theory?
In this common attention test you are asked to name the color of the word rather than the word itself
What is the Stroop Test?
______ focuses on the meaning and context of words to help remember them better
What is semantic encoding?
The approach that's taken when someone says "dog" and you think of your precious golden or the annoying chihuahua next door
What is the Exemplar Approach?
The mistaken belief that heads is bound to be flipped when tails has already been flipped 5 times in a row
What is the gambler's fallacy?
Theory in which distinctive features are used to recognize and differentiate stimuli, commonly applied to handwriting
What is the Feature-Analysis Theory?
This effect states that we attend to personally relevant information (e.g. your name) in a place where lots of various, overlapping stimuli are present
What is the Cocktail Party Effect?
Working memory has 3 short-term memory stores between the central executive and long-term memory: ______, ______, and ______
What are the phonological loop, episodic buffer, and visuospatial sketch pad?
Within the Collins & Loftus Network Model, this occurs to surrounding nodes when one node is triggered
What is spreading activation?
When our estimates of the likelihood of an event are based on how easily that event comes to mind
What is the availability heuristic?
Theory in which geons are used to recognize and differentiate stimuli, commonly applied to 3-dimensional objects
What is the Recognition-by-Components Theory?
This early bottleneck theory proposed that information is based on sensation and perception before meaning is processed
What is Broadbent's Filter Theory?
_____ & _____ proposed a memory model with sequential steps where information is transferred from one storage area to another
Who are Atkinson and Shiffrin?
Takes a neuroscientific approach to explain how cognitive activation occurs through neural networks
What is the Parallel Distributed Processing Model?
Wording of a question impacts decision-making; "400 people die" vs. "200 people will be saved"