IDK, Just Google It!
The number that Google got its name from
What is 1 with 100 zeroes?
The two types of ads in pharma paid search
What are branded and unbranded?
The highest spending account on N2 paid search for 1H 2021
What is Kesimpta DTC?
OTC
What is Over The Counter?
Restasis
What is Xiidra?
The website domain with the 2nd most searches per year (behind Google)
What is YouTube?
This must follow the first instance of the brand name
What is the generic name?
The four conditions Cosentyx is indicated to treat
What are Plaque Psoriasis (PsO), Psoriatic Arthritis (PsA), Ankylosing Spondylitis (AS), and Axial Spondyloarthritis (axSpA)?
MS
What is Multiple Sclerosis?
Humira
What is Cosentyx?
The year Google was founded - also the year that an auto-tuned song first hit #1 on the Billboard charts
What is 1998?
The type of information we, as advertisers, are not allowed to see or have from patients
What is Personally Identifiable Information (PII)?
The indication for Diovan
What is hypertension?
PsA
What is Psoriatic Arthritis?
Betaseron
What are the MS brands?
The first character limits on Standard Text Ads
What is 25-35-35?
The phase of clinical trials directly before drug approval
What is Phase III?
The condition that is a precursor for Multiple Sclerosis
What is CIS (Clinically Isolated Syndrome)?
CHF
What is Congestive Heart Failure?
Farxiga
What is Entresto?
The maximum number of separate words that can be in one keyword in Google Ads
What is ten?
The countries where direct-to-consumer pharma advertising is allowed
What are the US and New Zealand?
The new upcoming indication for Beovu
What is DME (Diabetic Macular Edema)?
OPDP
What is the Office of Prescription Drug Promotion?
OC-01
What is Xiidra?