Pharma 101
The governing body that approves prescription drugs in the United States
What is the FDA?
The year Google was founded, also the year that an auto-tuned song first hit #1 on Billboard
What is 1998?
OTC
What is Over The Counter?
The length of time of the first Thanksgiving
What is three days?
The name of Google's parent company, also one of the first songs one learns as a child.
What is Alphabet?
Using the Rx brand name without also using this makes the ad illegal
What is the generic name?
The original color of the 'ad' label on the SERP
What is yellow?
MSV
What is Monthly Search Volume?
Statistically, Americans' favorite Thanksgiving side dish
What is stuffing?
The number that Google got its name from
What is 1^100 (1 with 100 zeroes)?
Branded ads without indication or ISI information are called this
What is a Reminder Ad?
The first ad extension introduced into Google Ads
What are sitelink extensions?
What is Loss of Exclusivity?
The number of calories (on average) that are consumed, per person, at Thanksgiving dinner.
(Within 501 counts)
What is 4,500?
The most searched term in Google from July to September 2021.
What is 'youtube'?
(source SEMRush.com)
The phase of clinical trials directly before drug approval
What is Phase III?
The first character limits on Standard Text Ads
What is 25 (headline), 35 (description 1), 35 (description 2)?
OPDP
What is the Office of Prescription Drug Promotion?
The number of turkeys prepared each year in the US
(within 5 million counts)
What is 46 million?
Approximate percentage of all search queries that are unique every day
What is 20%?
The two countries where direct-to-consumer pharma advertising is allowed
What are the US and New Zealand?
Before PHM was created, the search team as we know it consisted of people from these two entities
What are Razorfish Health and Digitas Health Media?
PDUFA
What is the Prescription Drug User Fee Act?
The president that made Thanksgiving a permanent national holiday
Who is Abraham Lincoln?
The maximum number of separate words that can be in one keywords in Google Ads
What is ten?