SEO
What comes up when a search is made, also known as SERP.
What is Search Engine Results Page?
A set of one or more ad groups that share a budget, location targeting, and other settings.
What is a campaign?
For website migrations, this person relays the information about the status of the site.
Who is the SEO point of contact?
The last country Josh went to visit.
What is Morocco?
A soft drink that used to contain cocaine.
What is Coke?
Content that’s similar or exact copies of content on other websites or on different pages on the same website.
What is duplicate content?
Contains one or more ads that share similar targets.
What is an ad group?
The step in a website optimization where the client is given a static image of what the site would look like.
What is the basic mockup phase?
The height of the cliff that Kyle jumped off of.
What is 75 ft?
The national animal of Scotland.
What is a unicorn?
A keyword type made up of a few words, typically best for blog topics.
What is a long tail keyword?
A keyword query that can be typed in any order, but must include terms that contain a plus sign.
What is modified broad?
The amount of edits clients get for the staging site.
What is one?
The name of the AAA lady (that was Jana's most difficult client).
Who is Victoria?
The amount of grapes that go into a bottle of wine.
An SEO issue that occurs when multiple pages on a site target the same keyword(s) and serve the same purpose, and in doing so harm each other's search engine rankings.
What is keyword cannibalization?
A way to re-engage with potential customers by adding your website and app visitors to a list, then target these lists with ads.
What is remarketing?
The amount of quality checks a redesign goes through.
What is five?
What NSYNC lyric/song corresponds to the month of Lauren's 5th anniversary?
What is It's Gonna be Me (May)?
The country where bagels were invented.
What is Poland?
A search query entered with the intent of finding a particular website or webpage.
What is a navigational search?
A network that consists of millions of sites that agree to show Google text, image, and video ads.
What is display network?
This is not included in a website optimization as the hero image.
What is a video?
Keller's favorite client.
Who is Armorcore?
What M&M stands for.
What is Mars & Murrie?