A link from another website to your website.
What is a backlink?
The benchmark for a click thru rate on an account.
What is 2.5%?
The max amount of calls a strategist can take in a day.
What is four calls?
The name of the status where you need to collect information such as website logins, Google tools, or keyword information.
What is Prep and Cred Gathering?
The names of Hades' minions in Hercules.
What are Pain and Panic?
The error number that appears when the server encountered an unexpected condition that prevented it from fulfilling the request.
What is 500?
The benchmark for conversion rate on an account.
What is 3.2%?
The column that needs to be adjusted with the Google doc or web page of a deliverable in a status report.
What is Live Link/Additional Status?
The second call scheduled with a client, typically for an hour.
What is the content interview?
The amount of brothers that Prince Hans of the Southern Isles has in Frozen.
What is 12?
Another name for the crawlers search engines use to find web pages.
What are spiders?
The first three bar charts that the PPC dashboard shows.
What are clicks, CTR and Avg. CPC?
The spot in ClickUp where most decks and forms that are needed are listed.
What is TMS Helpful Links?
The team member that does the technical optimizations.
Who is Jesser?
The character Christian Bale voiced in Pocahontas.
Who is Thomas?
The amount of characters a title tag should be.
What is 60 characters?
The rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
What is an attribution model?
If a template that's needed is not in ClickUp, an additional spot to look in Airtable.
What is Resources & SOPs?
The amount of time that should be scheduled between the content interview and the keyword research call.
What is two weeks?
The name of Wendy's dog in Peter Pan.
What is Nana?
CLS for short, it's part of what Core Web Vitals results and measures how on-page elements move during loading.
What is Cumulative Layout Shift?
Adding these terms can refine a campaign and increase CTR.
What are negative keywords?
The steps to take to move a property from one analytics account to another (done in offboarding).
What are settings > property details > move property?
The amount of subtasks in an onboarding task.
What is 8?
The year that Disneyland opened.
When is 1955?