The Funnel
What platform do we use to create Cart Abandonment emails?
Cart Stack
Name 3 OTAs
Airbnb, Vrbo, Expedia, TripAdvisor, Booking.com, Hotels.com, Priceline, Orbitz, Travelocity, Kayak, Hotwire, Trivago (& countless others)
Can we implement SEO optimizations during SEO audits?
If it is an ATLAS website, yes. Otherwise, only if we have backend access.
How many clients are featured in an exclusive eblast?
1
What platform do we use to create the emails?
Campaign Monitor
Where can we advertise via metasearch?
Bing, Google Hotel Ads, TripAdvisor
Name the 3 search engines that Microsoft Advertising encompasses
Bing, Yahoo, AOL
What does CMS stand for?
Content management system
How many listings are featured on a RAL newsletter?
At least 10
Should you A/B test more than one variable at a time?
No
In Laurel's words, what are the 2 goals of MOF email marketing?
Educate and excite
How do we avoid unwanted search queries?
Negative keywords
What is a standard bounce rate for a blog?
80-90%
In how many search queries does RAL show up on?
Over 1.2 million
Generally, how often does pop-up messaging change per year?
4-10
Name 2 ATLAS TOF strategies that can eventually lead to a brand search in Google/Microsoft
TOF "General Lodging" PPC, “TOF” Social Ads (Facebook & Instagram), ResortsandLodges.com
Name the 3 tools that facilitate keyword research for paid ads
Keyword Magic Tool (SEMrush), Keyword Planner (Google Ads), SpyFu
On average, how much does an organic placement cost?
$0
What are the 6 levels for RAL listings?
Free, Bronze, Silver, Gold, Platinum, Diamond
How many emails should be in a Con Op Travelers Journey?
2-6
Name 2 aspects/features in a Facebook ad
Ad Creative (image(s), video), Primary Text, Headline, Description, Display Link, Call to Action
What 3 factors affect ad quality scores?
Expected CTR, page relevance, ad relevance
How many tags does a typical blog feature?
6
What are the three most-common resort types?
Cabins/Cottages/Chalets, Villas/Condos, Family
Name one of the most common pop-up messages
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