Top of Funnel
Name 1 Marketplace byproduct
Top list, spotlight article, state takeover, deal/package, Sherman’s Network, group guide, RAL EMM
ATLAS's ESP (Email Service Provider)
Sendinblue
Most common metasearch listing platform
Google Hotel Ads
The primary CMS that the SEO team uses for blog publication
WordPress
Our standard bid strategy
Maximize Clicks
The number of days that makes up a retargeting audience
120 days
OTA stands for
Online travel agency
Typically sits at the top of a branded organic SERP
Paid advertisements
EAT stands for
Expertise, Authoritativeness, Trustworthiness
The number of digits in a Google Ads account number
10
The percentage of searchers who click the first organic result
28.5%
We retarget users on which 3 platforms
Facebook, Instagram, and Google Display Network
Which email performs best (Cart)
1st
The platform we use to analyze existing title tags, meta descriptions, & H1s
Screaming Frog
The number of headlines and descriptions that can be included in a Responsive Search Ad
15 headlines, 4 descriptions
Target conversion rate for Con Op campaign
3% or higher
In a brand search, what tool is often the "first impression" for organic users
Google My Business (Google Business Profile)
At its core, the #1 goal of a brand PPC campaign
More direct bookings (would also accept "increase direct booking %")
Percentage of content that should be evergreen
80-85%
Demographics that you can make bid adjustments to
Age, Household Income, Gender, Device
Paid ad headlines and descriptions are built using these three aspects
Keywords, CTAs, and Creativity
After cart/booking abandonment, when do users receive emails
30 mins, 24 hours, 72 hours
Number of email credits a Small Business client receives monthly
60,000
A "difficult" keyword difficulty
50+
3 extensions in Google Ads
Sitelink, Callout, Structured snippet, Dynamic image, Call, Promotion, Image, Location