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Campaign Best Practices
Name that Trend
Do you know TTAM?
100
This term is used for the excessive consumption of vertical, short-form videos deep past bedtime.
What is Doom Scrolling?
100
This is how many creative assets at minimum do we recommend to launch.
What is 5 creative assets?
100
This gendered meal got its own custom TikTok sound
What is "girl dinner"?
100
This TikTok ad format allows brands to boost existing organic posts, maintaining all organic features like comments, shares and likes.
What is a spark ad?
200
This hit musical turned hit film became viral on TikTok after creating a "holding space" moment.
What is Wicked?
200
This is the minimum investment required to qualify for a Brand Lift Study.
What is 150k?
200
This dance, named after a common fruit, dominated the TikTok FYP over the summer of 2024.
What is the Apple Dance?
200
This Ad format allows brands to showcase multiple images or videos in a single ad unit that users can swipe through.
What is Carousel?
300
This vegetable created a viral salad trend for it's TikTok creator, Logan Moffit, who now has over 7M followers.
What is Cucumber?
300
This is how many days do we need to setup BLS prior to launch.
What is 2 days before launch?
300
Julia Fox was Josh Safdie's muse when he wrote this film
What is "Uncut Gems"?
300
This campaign type uses machine learning to automatically optimize targeting, bidding, and creative delivery.
What is Smart+?
400
This creator got famous with her 50+ part series called, "who tf did I marry"?
Who is Reesa Teesa?
400
This question is required when setting up a Brand Lift Study.
What is Ad Recall?
400
This Aussie penguin became a celeb due to his unusual size.
Who is Pesto the Penguin?
400
This TikTok ad format guarantees placement directly after publisher content, letting you know exactly which account ran before your ad.
What is Pulse Premiere?
500
This TikTok creator has accrued over 11 million followers with "tradwife" content preparing comically elaborate meals for her children and husband, who is very "lucky".
Who is Nara Smith?
500
This is how often should you refresh your creatives to prevent ad fatigue and maintain performance.
What is every 7-10 days?
500
This trend got so big on TikTok, it got turned into a HBO Max (Max) documentary in 2023.
What is Bama Rush?
500
This TTAM tool helps advertisers discover relevant interests and keywords to better target their audience on TikTok.
What is Keyword Planner?