True OR False
Endorphins are chemicals that are released into the bloodstream of a person when they feel stressed.
True
Pg 14
Define Adventure tourism
A unique travel experience that combines the excitement of unusual and potentially risky activities with the movement of people to destinations outside their usual environment. Pg 14
Name the two main components of the Adventure Experience Paradigm
Level of risk (challenge)
Level of competence (skills)
Pg 15
Name the three types of adventure tour operators.
1. Inbound tour operator
2. Outbound tour operator
3. Local tour operator
Pg 20
Name two components that must be included in the marketing strategies of adventure tourism offerings.
•Begins with identifying the target market (Consider wealth, age, size, skills, and qualifications of potential customers.)
•Analysing your competitors/market position (prices, packages &product features)
•Unique selling point (USP)
•Communication channels
•Seamless processes for ensuring customer satisfaction & encouraging repeat business (bookings, payments, delivery & post-experience evaluation)
Pg 42
The brain’s arousal level is determined by the quantity of information it processes.
True
Pg 14
Define bridge bungee jumping
A climbing rope is used instead of a bungee cord and is attached to a bridge parallel to the bridge on which the jumper is standing. The jumper swings down and across the arch of the bridge.
Pg 26
Explain what an astute client is.
Also known as the perfect client. Fully understands the risk involved in an activity and their own ability to handle it.
Pg 18
Name and three environments wildlife watching activities can take place in.
savannas, forests, wetlands, mountains, or marine areas
Pg 23
List five factors influencing the price of adventure offerings.
•Duration of the activity
•The remoteness of the activity
•Difficulty of access.
•Group size and the client-to-guide ratio
•Training requirements
•Prior skills or competence needed
•Currency exchange rates
•Specialised transport or equipment
•Add-ons
Pg 35-36
Mr Dembele recently visited the Maluti Mountains for riding and biking activities. He had a lot of doubts about doing these activities, mainly because he believed that he might fall from the bike and suffer catastrophic injuries, while he further believed that he could not pedal a bike.
This type of client can be classified as a timid and fearful client.
True
Pg 18
Define competence
It is a combination of skill, attitude, knowledge, behaviour, confidence, and experience.
Pg 15
Identify the type of client.
Mr Dembele recently visited the Maluti Mountains for riding and biking activities. He had a lot of doubts about doing these activities, mainly because he believed that he might fall from the bike and suffer catastrophic injuries, while he further believed that he could not pedal a bike.
Timid and fearful
Pg 18
Differentiate between the samplers & dabblers.
Samplers: People who are experiencing an outdoor activity for the first time or participate in it only occasionally.
Dabblers:People who occasionally engage in outdoor activities during holidays or leisure time. They have acquired some knowledge or skills in their chosen activity but do not participate in it regularly.
Pg 25
List five advertising approaches for adventure tourism offerings.
•Retail shopfronts at an adventure destination
•Mainstream agents, brochures, trade shows
•Electronic agents (such as Expedia)
•Mail-outs, email lists
•Websites, online inquiry, and booking options
•Editorial and endorsements, including magazines, newspapers, TV
•Paid advertisements in specialist recreational or lifestyle magazines
•Co-sponsored advertising
•Distribution of flyers at adventure destinations
•Competitions, telemarketing
•Social media, travel blogs, etc.
Cross-marketing with fashion and/or car brands
Pg 43
Jack and Jill are from Cape Town, They are planning a trip to Johannesburg and would like to go bungee jumping at the Soweto Towers. They need the services of an Inbound Operators.
False - Local tour operator
Pg 20
Define BASE jumping
Buildings, Antennae (radio masts), Spans (bridges), Earts (cliffs)
Pg 26
Define peak adventure
The main goal in adventure activities is to reach a state of peak adventure, where the level of risk is well matched with a person’s competence. OR Level of risk and level of competence are in perfect match.
Pg 15
List the terrestrial adventure tour product categories.
1. Mountainneering & climbing
2. Skiing and snowboarding
3. River rafting & kayaking
4. Riding & biking
5. Wildlife watching
Pg 23
Name four ways to attract attention to a website.
•Optimising search engines ensures better visibility in relevant searches.
•Obtaining links from other reputable sites helps drive referral traffic.
•Active participation in online forums, list servers, and blogs/vlogs can engage target audiences & increase awareness.
•Building and maintaining an email list allows direct communication with interested customers.
•Traditional print media, advertisements, & editorials also support promotion efforts.
•Social networking platforms play a crucial role in reaching and interacting with adventure enthusiasts.
Pg 45
Proper booking and payment systems play a critical role in the success of adventure tourism operations by enhancing both convenience and customer confidence
True
Pg 48
Define pricing in terms of an adventure offering
Involves considering a range of cost and value-based factors to ensure profitability while remaining attractive to the target market
Pg35
Name the five phases of the Adventure Experience Paradigm in order.
1. Exploration & experimentation
2. Adventure
3. Peak adventure
4. Misadventure
5. Devastation and disaster
Pg 15-16
In your own words, explain the difference between sport tourism and tourism sport with examples.
Sport tourism: travel mainly for sport (participate)
Tourism sport: main motivator is tourism, not sport Pg 24
Highlight five components to be included when designing an effective website for an adventure tourism offering.
1.Contact Information
2.Up-to-Date Offerings
3.Online Ordering (if applicable)
4.Reservations (if applicable)
5.Social Media Integration
6.Information Collection Forms
7.Support Options
8.High-Quality Content
9.User Testimonials
10.Analytics
Pg 45