Sales Funnel
An individual or organization with an interest in what you are selling
What is a lead?
Global topics relevant to your target audience that you pick BEFORE you scale on LinkedIn
What are Topic Clusters?
It is the number one priority of B2C marketing because brands must create a lasting memory for the customer
What is Branding?
A customer journey model popularly explained by Alec Baldwin in "Glengarry Glen Ross", 4 letters
What is AIDA?
To nurture your leads with thoughtful content until they are ready to buy from you
What is Social Selling?
A specific individual or small group of people within a business (B2B)
What is a Decision Maker?
An unqualified lead who has indicated interest in what a brand has to offer
What is an MQL?
A rule consisting of 3 core elements - audience, offer, creative
What is The 40/40/20 rule?
A pyramid with 5 levels of 40 distinct B2B values.
What is The B2B Elements of Value Pyramid?