Marc Pritchard's favorite marketing phrase of 2018.
What is "Hands on the keyboard"?
P&G's oldest brand.
What is Ivory?
Ohio's state tree.
What is the BUCKEYE tree.
What is Samsung?
The world's most valuable brand.
What is Apple?
The last Super Bowl appearance by the Bengals.
When is 1989 (Super Bowl XXIII)?
One of the worst #marketingfail brands of all time, jumping on a Twitter hashtag without understanding the context (2014).
What is DiGiorno (#WhyIStayed)?
Brand's iconic logo based not off its name, but architecture.
What is McDonald's?
The top grossing move of 2017.
What is Star Wars Ep. VIII: The Last Jedi?
The magazine that doesn't publish advertisements.
What is "Kids Discover"?
P&G-ism: The person/small group that sets a higher bar for your product
Who is the IDC (inspirational design consumer)?
Fiona (the hippo of course)'s birth weight.
Famous guerrilla marketing campaign by Levi's Dockers.
What is "Casual Friday"?
Brand on the verge of bankruptcy, to be saved only by an impromptu Vegas trip.
What is Fedex?
# of animated movies to win an Oscar in the last 28 years.
What is 24?