SEO
This free Google tool helps marketers check site traffic, keyword rankings, and overall search performance.
What is Google Search Console?
This metric measures how often people click your ad after seeing it.
What is Click-Through Rate (CTR)?
An update to the layout of a page that can ultimately be used for multiple pages.
What is a template (re)design?
This field never should be changed in order to begin a deliverable earlier or later than the original date.
What is the start date?
This animal is famously known as the “King of the Jungle.”
What is a lion?
In Google Analytics 4, this metric replaced “Bounce Rate.”
What is Engagement Rate?
In Google Ads, this combination of your bid amount, ad quality, and expected impact of extensions determines where your ad appears on the page.
What is Ad Rank?
An in-depth analysis about the client and up to 5 competitors.
What is a SWOT Analysis?
The naming convention that should appear on every Thomasnet client.
What is (TMS)?
The smallest country in the world.
What is Vatican City?
SEO best practices recommend keeping this tag between 50 and 60 characters long.
What is the title tag?
This metric tells you the percentage of total impressions your ads received out of all possible eligible impressions.
What is Impression Share?
A marketing tactic designed to acquire MQLs, using gated content to help receive the user’s information.
What is lead generation?
The done status that content should be put in if we have to give the content to Thomasnet dev team to upload.
What is Client/TMS to Publish?
This famous ship sank in 1912 on its maiden voyage after striking an iceberg.
What is the Titanic?
While these don’t directly affect a website’s Google rankings, these can help improve CTR.
What are meta descriptions?
In Google Ads, this score evaluates ad relevance, expected CTR, and landing page experience.
What is Quality Score?
An image designed to be animated when a user hovers over certain parts of the image.
What is an interactive infographic?
The status that the task needs to start in and then be changed to in order to manually begin a task in the monthly package task.
What is Pend Topic Approval & Prep to Ready to Work?
This planet in our solar system has the most moons.
What is Saturn?
These four elements, E-E-A-T, make up Google’s quality guidelines?
What are Experience, Expertise, Authoritativeness, Trustworthiness?
This automated bidding strategy optimizes for conversions at a set cost per acquisition.
What is Target CPA bidding?
A design call is required for this deliverable, which makes updates to the main page of the website.
What is a homepage redesign?
The status that the KWR and Deliverable Planning task goes into after the client approves the keywords.
What is KW Approved?
This scientist discovered penicillin in 1928, revolutionizing modern medicine.
Who is Alexander Fleming?