Attunement
Empathy is largely about this h-word, which is a body part.
What is heart?
A hard yellowish to brownish translucent fossil resin that takes a fine polish and is used in making jewelry.
What is amber?
People flourish once this p-word ratio reaches 3 to 1.
What is positivity ratio?
Bob's hat is this color.
What is yellow?
Pink says the ability to move other hinges less on problem solving, and more on this.
What is problem finding?
Adding a mild negative to your list of positive product attributes.
What is the blemished frame?
Perspective-taking is largely about this h-word, which is a body part.
What is head?
Having or showing mental or moral strength to face danger, fear, or difficulty
What is brave?
Salespeople sold more insurance when they had an optimistic explanatory style where rejections were seen as temporary rather than this p-word.
What is permanent?
The missing four words to Bob the Builder's theme song:
-Bob the Builder, __ __ __ __
-Bob the Builder, Yes we can!
What are "Can we fix it"?
Quote from the book: "In the past, the best salespeople were skilled at answering questions... Today, they must be good at this."
What is asking questions?
Instead of fixating on what has already happened, emphasize the promise of what you could accomplish tomorrow.
What is the potential frame?
Pink says that mimicry requires deftness. The key is to be strategic by being this h-word -- because after all, we are natural mimickers.
What is human?
A social group composed chiefly of numerous families, clans, or generations having a shared ancestry and language
What is tribe?
Compared to the group that engaged in declarative self-talk, those people that engaged in questioning self-talk solved nearly 50% more of these (starts with "P").
What is puzzles?
Bob has this kind of a pet, whose name is Pilchard
What is a cat?
Quote from the book: "In the past, the best salespeople were adept at accessing information. Today, they must be skilled at this."
[HINT: This word is often associated with museum jobs]
What is what is curating it?
Curation is so important, especially in a world saturated with options and alternatives. That's why this frame often works.
What is the less frame?
Gwen Martin (founder of NumberWorks) says that this h-word is the most common thread among people who are really good at moving others.
What is humility?
Feeling great anger
What is irate?
A bad response to rejection is "My prospect didn't buy because I messed up my presentation." In other words, bad events should be explained as external, instead of this p-word.
What is personal?
The name of Bob's work vehicle pictured here
What is Scoop?
These four words that advertising executive Rosser Reeves add to the begger's "I am blind" sign resulted in a dramatic increase in donations.
What are "It is springtime and..."
This frame tells you that if you're selling a car, go easy on emphasizing the rich Corinthian leather on the seats.
What is the experience frame?
Pink says: Attunement relates to the ability to bring one’s actions and outlook into this (H-word) with other people and with the context you’re in.
What is harmony?
The Latin word for mother
What is mater?
The chapter opens with Norman Hall introducing himself to a woman (who is a potential customer), and telling her that he is not one of those salespeople who is this p-word.
What is pushy?
Bob's business partner.
Who is Wendy?
This principle of social scientist Robert Cialdini exists because people tend to not understand things as well when they see those things in isolation.
What is the contrast principle?
The label frame's effectiveness was demonstrated in the study where more cooperation occurred when the game was called "Community Game," rather than when it was called this.
What is the "Wall Street Game"?
Clarity on how to think without clarity on how to act can leave people unmoved. That's why once you've found the problem and the proper frame, you have to give people this term (typically associated with roadways and traffic).
What is an off-ramp?