General Tobacco Information
Guerilla Marketing
Secret Weapons
Tobacco and Advertising
Smokeless Tobacco
Tobacco Cessation
100

What is Nicotine?

The addictive and poisonous drug found in tobacco

100

This cheap paper marketing “weapon” can be placed anywhere to tag devices or items for branding purposes.

What is a sticker?

100

RJ Reynolds once created a character who was more popular than Mickey Mouse. Name the character.

Who is Joe Camel?

100

This sport is commonly associated with smokeless tobacco

What is Baseball?

100

Two steps for quitting tobacco.

What is setting goals (written treatment plan), changing daily behavior, Tobacccofreeflorida.com, set a quit date, support system, attend classes, cut down on tobacco use.

200

The FDA regulates the manufacturing and marketing of tobacco in the US. What does FDA stand for?

What is the Food and Drug Administration?

200

This is a vehicle for whatever you want to show the world. It’s a cheap fun way to get your message across. Supplies needed include scissors, magazines, glue, paper and a poster board.

What is a Collage?

200

African Americans are more likely to smoke this type of cigarette.

What is Newport?

What is Menthol?

200

In 1990, the tobacco industry paid for advertising exposure in 100% of films in this rating.

What is PG-13?

200

The hardest and least successful method of quitting smoking.

What is 'Cold Turkey'?

300

Smoke that effects other individuals or pets in close proximity to the smoker.

What is second-hand smoke?

300

These phrases can be used when creating your art to help get your message out:

•We are a generation united against Big Tobacco

•Stand up and Speak out

•Big Tobacco = Sweet Deception

•unSpoken: giving voice back to those that tobacco has taken away

•They put what in a cigarette?!

•There is one enemy- Big Tobacco

•Big tobacco spends millions on targeting teens

•Not a Lab Rat

What are Key Messages?

300

This Florida Governor hosted the 1st teen tobacco summit in 1998. The summit helped springboard SWAT into what it is today.

Who is Governor Lawton Chiles?

300

Smokeless tobacco can lead to serious health problems. Name two

What is oral cancer, gum and tooth problems, high blood pressure, nicotine addiction

300

In what year did Florida voters pass an ammendment making all workplaces smoke-free, ending decades of being asked “smoking or non” when you went into a restaurant to eat?

What is 2002?

400

Number of people who die from smoking related causes annually in the United States.

What is >440,000?

400

When you cant think of anything else to use, these are effective ways to get your message across…

•89 Floridians die daily from tobacco related causes

•There are over 4000 chemicals in tobacco smoke

•Smokers are more likely to have hairier tongues

•Girls who smoke are twice as likely to get facial hair

•Puppies can die from eating just 2 cigarette butts

What are facts?

400

The amount of money the Tobacco Industry spends marketing tobacco products each day.

What is $26.3 Million?

400

In 1998, Big Tobacco had to admit ___________.

This is known as the Master Settlement Agreement.

What is targeting youth, lying about tobacco products being harmless, strategically creating products to be more addictive and attractive to certain demographics.

400

One example of a prescription medication that helps people quit smoking is

What is Chantix?

500

Smoke that commonly collects on curtains, furniture, clothes, vehicles, and pregnant women are often educated on this type of smoke.

What is Third-hand smoke.

500

This is a way to tell the public what the tobacco companies really think…

•“They got lips? We want them.” – RJR

•“We really need something for people to die of.” - British American Tobacco

•“Students are tremendously loyal. If you catch them, they’ll stick with you like glue.” – Phillip Morris

What are industry quotes?

500

This parent company is over companies that sell tobacco, wine, Kraft Foods, Oreos, Ritz, Oscar Mayer

Who is Phillip Morris?

Who is Altria?

500

List 3 poisonous household products that contain chemicals also found in spit tobacco

What are candle wax, nail polish remove, floor cleaner, toilet cleaner, disinfectant, rat poison, gasoline additive, mothballs
500

Nicotine replacement therapy (NRT) helps smokers quit. Name 2 FDA approved nicotine replacement products available today.

What are nicotine patches, nicotine gum, nicotine lozenges, nicotine inhaler, and nicotine nasal spray?

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