SoMe or So You?
-What KPI is most important per platform?
1. Instagram: ?
2. TikTok: ?
3: YouTube: ?
1. Instagram: Engagement rate
2. TikTok: Impressions
3: YouTube: Views/Video Plays
Toca Boca has four core brand values. These are Play, Quality, ________, and Inclusion.
What is the missing value?
Innovation.
What sensory driven content style is known to increase watch time on TikTok through calming or satisfying audio?
ASMR.
Towards the end of 2025, Toca Boca gave away two highly sought after locations to players. Which locations were they?
OK Street High and Movie Studio.
Max’s former employer is best known for producing which type of alcoholic drink?
Vodka (The Absolut Company).
All platforms have measured success differently in the past, but now we’re seeing a common thread that is propelling success across the board. What soft metric is that?
Stayed to watch/watchability.
Approximately how many kids, in millions, play Toca Boca games every month?
60 million.
We love to do mini callbacks in our content, and one of those callbacks is the Ritz Rats. Which pop culture reference inspired this group of bougie rats?
The Kardashians.
A portmanteau is a word that blends two words into one. Voxella Festival combines Vox Valley with which real world name?
Coachella.
Alice's birthday falls on June 5th. What astrological sign does that make her?
I'll take the Swedish or English version.
Gemini / Tvillingarna.
Historically, different platforms respond best to different video themes. TikTok favors absurd humor, YouTube favors food and passive viewing, and Instagram prioritizes ________.
Aesthetics and visuals.
Whenever Marc Devellis, President of Digital Games at Spin Master, comes to visit, we all sit up a little straighter. Where does Marc Devellis live?
Canada.
One of these food themes has never been featured in a Toca Boca recipe video. Which one is it?
• Cinco de Mayo
• Vegetarian
• Pasta
• Pies
Vegetarian.
(We have made vegan posts.)
The Police Station in Toca Boca World is located in which district?
TipTop Tops.
In the October 2025 SoMe Report meeting, we held a mini Superlatives Award ceremony. Which team member received the “Unintentionally Hilarious” award?
Marina
In August 2025, we talked about an algorithm tool used by Tiktok and Instagram that reads visible words in your video frames, detecting keywords and context from textplates or overlays, and uses this information to drive categorization, search, and recommendations.
What is the algorithm tool called?
OCR (or Optical Character Recognition)
What is the specific age range of tweens that make up Toca Boca’s core target audience?
6 to 14 years old.
One trend post with an extremely ambitious turnaround ended up being our best performing BAU TikTok of 2025 (Helllloooo, 7.53m impressions!).
What movie or TV universe was it inspired by?
K Pop Demon Hunters.
In Toca Boca World, hidden secrets are internally grouped into four categories. Small, Medium, Big, and ________. What is the fourth category?
Crumpet Puzzle
Before she ultimately chose marketing, Megan had her sights set on which career path?
A. Urban Planner
B. HR Recruiter
C. Pharmacologist
D. Lawyer
C. Pharmacologist
We never report on YouTube impressions and only report on YouTube views. The reason is because on YouTube, an impression only means someone saw the ________.
Thumbnail
Finish the sentence. Toca Boca’s brand vision is, “To foster generations of playful people that ________ together.”
Play well.
Apart from the KATSEYE campaign, which campaign delivered our strongest overall performance in impressions and views across social media?
Free Family House.
We have four main characters in our universe that best represent the brand: Rita, Zeke, Nari and Leon.
Which of these characters is known as a "popular 11-year-old who goes mad for pets"?
Zeke.
Before Oliver was revealed as the culprit in the Creative Hub Murder Mystery Game during November’s SoMe report, who did he tie with during the live vote?
Sandra