Sustainable Marketing
Which of the three pillars of sustainable marketing focuses on reducing a company's impact on the environment?
What is the Environmental pillar?
What designates that shareholder return is the primary
obligation of companies?
What is a Traditional business strategy?
A large advertisement for a new development or event placed on the side of a major road is an example of _____
What is Traditional Marketing?
This financial outcome, achieved over time despite an initial investment, is a key benefit of sustainability practices.
What is Cost Reduction?
This specific term is an acronym for the strategy that uses an organization's influence to make positive change, standing for Environmental, Social, and Economic.
What is ESG?
Which of the three pillars of sustainable marketing considers a company’s consumers and employees and creates a more inclusive environment for its community?
_____ advocates that companies have a corporate social responsibility (CSR) to use their platforms to improve the world and not cause harm.
What is a Sustainable Business Strategy?
IKEA using augmented reality to let customers visualize how furniture would look in their own homes before buying, enhancing the shopping experience and reducing purchase anxiety is an example of _____
What is Innovative Marketing?
The improved organizational quality achieved by investing in human capital, which potential new employees consider.
What is Effectiveness?
This economic practice involves adherence to rules and standards and is a component of the economic pillar.
What is Compliance?
Which of the three pillars of sustainable marketing concerns profitability and business ethics?
What is the Economic pillar (Governance)?
______________ provides the customer with maximum utility compared to competitors.
What is Customer Value Marketing?
Patagonia's "Don't buy this jacket" campaign encouraged customers to think twice before buying, reinforcing the brand's mission to promote environmental sustainability and reducing waste. This is an example of ____
What is Mission-Driven Marketing?
Sustainability practices help create a healthier planet by focusing on this environmental measure, which many organizations are committed to.
What is Waste Minimization (or Reduce Waste)?
Brands that stand for something more than their product or service are serving this specific need of their stakeholders.
What is Brand Purpose?
What fulfills social responsibility obligations while satisfying customer needs?
What is Societal Marketing?
A solution focused on a customer’s need is called _________________.
What is Consumer-oriented marketing?
An auto shop that sends customers a text message reminding them that their car is due for an oil change, with a link to book an appointment is an example of ____
What is Customer Value Marketing
The enhanced brand recognition that can become a competitive advantage and result in higher profitability is often referred to as this.
What is Brand Equity (or Enhanced Brand Recognition)?
Under traditional business strategy, this is designated as the primary obligation of companies.
What is Shareholder Return?
Using media as a method for capturing shoppers’ attention and converting them
into customers is _____
When a company uses its core mission and purpose as the focus of its marketing strategies, It's called _______________.
What is Mission-driven marketing?
Ben & Jerry's ice cream company has historically aligned its brand with social and political causes, such as climate justice and racial equity. This is an example of _____
What is Societal Marketing?
A sustainability agenda allows a company to serve the world better, often resulting in this competitive advantage that results from improved brand recognition and higher profitability.
What is a Competitive Advantage?
This marketing concept, which Traditional Marketing is built upon, focuses only on product, price, place, and promotion for a target audience with the primary obligation being shareholder return.
What is the Customer Approach?