Marketing
What are the key elements of marketing?
4Ps: product, price, place, promotion
Identify 2 vital layers that were added to the marketing mix in addition to traditional elements.
Process and people.
Give the definition of branding.
...something what your company believes in, why it exists, and how consumers feel about your business and products.
Give the definition of advertising.
...a subset of marketing, focused mostly on acquiring customers and driving sales.
Give the definition of marketing.
...is the process and methods of attracting new clients to your product or service and making them buy it.
Which business model's appearance did influence the change of "P"(place)?
E-Commerce
Name the elements that comprise the branding process.
Customer, Location, Product, People, Brand Identity, Competitors and Online Messaging.
Name a synonym for the word "sleuthing".
Spying
Name 5 components (processes) of marketing.
Selling, distributing, exchanging, purchasing and promoting.
Name the factors affecting product and promotion.
Product: brand name, design, features, product variety and quality.
Promotion: advertising, direct marketing, personal selling, publicity and sales promotion.
What is the difference between a branding and advertising campaign?
Branding is about building a brand's identity and reputation over the long term, while advertising campaigns are more focused initiatives aimed at achieving specific marketing objectives or promoting particular products or services.
Name the Second and the Third Unknowns of the Modern Ad Age.
2: ...is about how long consumers will tolerate ads stalking them.
3: ...is the firms paying for all the ads.
Identify the meaning of the abbreviation "IMC" and explain how you understand this concept.
Integrated Marketing Communication is the way how you can stay in touch with customers using multiple communication methods to make marketing activity more efficient and effective.
What did Steve Jobs say about correct hiring mindset?
"Rather than hiring people and telling them what to do, we should instead hire smart people so they can tell us what to do".
According to Mr. Kiselevskii, what does rebranding mean? Is it just logo redesign?
Rebranding affects transforming attitude to the customer by changing the idea of the brand, its positioning, the way to communicate with customers.
What advertising tricks does Jordan Belfort use in the movie "The Wolf of Wall Street"?
Cold Calling, Direct Sales, Manipulative Communication, Marketing Events, Media Promotion, Luxurious Lifestyle Display.