Social Media Marketing Campaigns: Creation
Building brand awareness means which of the following?
Making customers familiar with and able to recognize the brand
Which of the following is important when using technology?
Ethical conduct
4 Factors leading to a change of demand
Income
Consumer Expectations
Population
Advertising
Which of the following was not mentioned by Bryan Mudd as a way in which news stories can affect people's lives? Which of the following was not mentioned by Bryan Mudd as a way in which news stories can affect people's lives?
The attractiveness of the news stories
How does surfing the Internet during business hours negatively effect the workplace?
It can spread viruses to other computers and it can expose private details to co-workers
Roughly what percentage of Americans have a mobile device within their reach at all time?
91 percent
Which of the following is considered the most important skill in the workplace?
Effective communication
Price and demand move in the same direction for __________ goods.
substitute
high-quality
complementary
government manufactured
complementary
Which of the following two businesses did Judge Parker mention to explain the positive or destructive role of ethics in business?
Chick-fil-Avs.Enron
The following is true about horizontal organizational structures.
Horizontal organizations handle problems faster
By asking "what is the company's overall purpose," marketers are trying to achieve what?
Reviewing the company’s mission
Which of the following is NOT an employability skill?
Sales
Demand is the __________ and __________ to buy a given good or service.
passion . . . desire
willingness . . . ability
need . . . opportunity
motivation . . . determination
willingness . . . ability
Which of the following terms is defined as action guided by a set of principles of morality?
Ethical behavior
The following is not a characteristic of a vertical organizational structure?
Consists of casual relationships and external office influences
which of the following is NOT one of the common goals a social media campaign is trying to achieve?
Improve conversation rate
Time Management may NOT lead to which of the following?
Advanced degrees
Each of the following could be a demand shifter EXCEPT:
salary
price expectations
supplier tastes
population
supplier tastes
Which of the following terms is defined as conduct in accordance with what a person determines is right versus wrong?
Moral behavior
What must an employee do to perform their role in a safe and healthy work environment?
Execute appropriate judgment and behavior
which of the following questions is related to analyzing the purpose of the social media campaign?
What is the company trying to achieve using social media
Which of the following defines employability?
Positive work behaviors and personal qualities which make individuals more likely to gain employment and succeed in their chosen career
Which of the following is NOT a demand shifter?
price of a substitute good
consumer taste
economic stability
price of a complementary good
economic stability
Which of the following is NOT a cause of unethical behavior?
Miscommunication among a diverse workforce
How would you address an employee who is abusing substances?
Offer rehabilitation programs