SEM..ish
Selling 101
In the News
Fall Fling
Rhyme Time
100
This tool allows an advertiser to track their ROI down to a penny.
What is keyword, call tracking and reporting.
100
These are the 4 elements to a good phone call close. Think the boxes :)
What are the intro, questions, pitch, close.
100
Bing recently added a photo search to this popular social media
What is Facebook.
100
Fall is a great time for advertisers to do this.
What is burn budgets!!!
100
Success in online advertising lies when you take sources and....
What is optimize.
200
These are two types of businesses to stay away from when using SEM
What is e-commerce, portals, lead gen online.
200
When poaching, these are the next steps/goals for the phone call.
What are identifying the decision maker, making an appointment.
200
This popular info site is about to be sold by the New York Times.
What is About.com.
200
Daily Double!!!!! The three verticals we will have a nice site list for very shortly.
What are pay day, auto loans and edu.
200
This method of testing more than one ad works the best, in fact its called a
What is a split test.
300
This strategy, when used with our SEM product allows an advertiser to bring over 20% more people back to their website.
What is Re-marketing.
300
Daily Double!!!!! This product should be pitched when calling on a lawyer.
Trick! Only after asking the questions on what they are doing now should we get into a discussion of the products.
300
When shoppers chose a site to first start their search the begin at this website.
What is Amazon.com. Over 30% of shoppers begin on Amazon.com.
300
These are the three major trade shows coming up in the fall.
What are DMA, Pub Con and Ad Tech.
300
Paying on credit is one choice, once a month Beth will send out an
What is an invoice.
400
These properties are places a potential advertiser will show other than Google, Yahoo and bing.
What is the Reach Local network. City Search, Ask, AOL, Superpages.
400
This is the strategy of taking a customers objection, addressing it and moving further in the conversation.
What is isolating the objection.
400
This woman was recently named CEO for Yahoo.
Who is Marissa Mayer.
400
This is the month that most companies plan budget for next year.
What is October, November is also accepted.
400
This service is free and it has many critics, check out your performance in...
What is Google Analytics.
500
Explain how the reverse proxy works.
A consumer clicks on an ad. Once the consumer clicks on the ad, they are taken to a proxy version of the website.The proxy version of your website utilizes Reverse Proxy technology to track phone calls, as well as Web events, form submissions, and emails. This means that the user bounces off the Reach Local server first allowing us to track the web event.
500
Napoleon Hill wrote a great book on self development that has helped millions of sales people over the years.
What is Think and Grow Rich. (Read it)
500
At the opening ceremony in the Olympics Sir Tim Berners-Lee was highlighted as the person who invented this 21 years ago.
What are the Internets.
500
These are the top verticals for fall advertisers. (name 2)
What are health/weight loss, tax prep, loan, giftcard.
500
Advertisers say they like the time on site and page view, but in reality all some need is a...
What is a click through.
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