Tourist Types and Characteristics
What type of tourist is characterized by high risk tolerance and a desire for exploration?
A. Psychocentric
B. Allocentric
C. Mid-Centric
D. Organized Mass Tourist
B. Allocentric
Which of the following destinations would be most appealing to psychocentric tourists?
A. Amazon Rainforest
B. Galápagos Islands
C. Cancun Beach Resort
D. Remote rural village
C. Cancun Beach Resort
Which phase of a destination’s life cycle do allocentric tourists most influence?
A. Exploration Phase
B. Decline Phase
C. Development Phase
D. Maturation Phase
A- Exploration Phase
What is one major marketing strategy for attracting psychocentric tourists?
A. Emphasizing authenticity and adventure
B. Promoting sustainability and eco-tourism
C. Offering all-inclusive packages and guided tours
D. Highlighting local transportation options
C. Offering all-inclusive packages and guided tours
Why is Plog’s Psychographic Model criticized for its simplicity?
A. It ignores marketing strategies
B. It doesn’t consider evolving tourist behavior or mixed preferences
C. It doesn’t account for cultural diversity
D. It only applies to adventure tourism
B. It doesn’t consider evolving tourist behavior or mixed preferences
Which tourist type prefers structured itineraries and well-established destinations?
A. Allocentric
B. Psychocentric
C. Mid-Centric
D. Drifter
B. Psychocentric
What type of destination would allocentric tourists prefer?
A. Major cities with popular attractions
B. Remote, emerging, or unexplored areas
C. Theme parks and cruises
D. Domestic destinations near home
B. Remote, emerging, or unexplored areas
What role do allocentric tourists play in destination development?
A. They drive the decline phase of the destination’s life cycle
B. They are the last group to visit well-developed destinations
C. They initiate the exploration phase of new destinations
D. They only visit destinations with full tourist infrastructure
C. They initiate the exploration phase of new destinations
How can marketing strategies effectively attract mid-centric tourists?
A. Focus on extreme adventure activities
B. Emphasize flexibility, variety, and safety
C. Highlight luxury and all-inclusive services
D. Avoid advertising local cultural experiences
B. Emphasize flexibility, variety, and safety
One limitation of Plog’s model is that it fails to account for:
A. Static travel preferences
B. Economic and societal shifts that influence tourist behavior
C. Familiar and structured travel experiences
D. Marketing strategies for luxury tourism
B. Economic and societal shifts that influence tourist behavior
Which of the following is a characteristic of allocentric tourists?
A. Prefer luxury and comfort
B. Seek cultural immersion and adventure
C. Choose highly structured tours
D. Avoid remote or unexplored destinations
B. Seek cultural immersion and adventure
Types of Destinations for Mid-Centric Tourists:
A. Fully developed theme parks
B. Eco-tourism and adventure destinations
C. Domestic travel
D. Simple “home away from home” resorts
B. Eco-tourism and adventure destinations
In Plog’s Psychographic Model, what happens when a destination becomes too popular?
A. It attracts more allocentric tourists
B. Allocentric tourists continue visiting
C. It moves toward the psychocentric end of the continuum
D. Tourism infrastructure deteriorates
C. It moves toward the psychocentric end of the continuum
Tourism Marketing for Allocentrics should:
A. Focus on familiar and luxurious dining
B. Avoid high-adventure activities
C. Emphasize spontaneity, flexibility, and adventure
D. Encourage structured plans and all-inclusive vacations
C. Emphasize spontaneity, flexibility, and adventure
Which of the following is a criticism of Plog’s Psychographic Model?
A. It does not differentiate between group and solo travelers
B. It assumes tourists remain at the same psychographic position permanently
C. It overemphasizes luxury travel trends
D. It excludes cultural tourism preferences
B. It assumes tourists remain at the same psychographic position permanently
How do mid-centric tourists prefer to travel?
A. Fully structured tours with fixed itineraries
B. Independent exploration without any planning
C. A mix of independent exploration and guided tours
D. All-inclusive cruise vacations
C. A mix of independent exploration and guided tours
Why do allocentric tourists prefer emerging destinations over fully developed ones?
Allocentric tourists are drawn to emerging destinations because they seek novelty, adventure, and cultural immersion without the commercialization and crowds found in fully developed tourist spots.
Which type of tourist typically contributes to over-tourism in popular destinations?
A. Allocentric
B. Mid-centric
C. Psychocentric
D. Drifter
C. Psychocentric
What marketing strategy should be avoided when targeting allocentric tourists?
Highly structured or luxury all-inclusive packages should be avoided, as allocentric tourists prefer independent travel and spontaneous adventures.
What limitation of Plog’s Psychographic Model has been highlighted with the rise of social media?
Social media has increased tourists' exposure to new destinations and experiences, leading to more fluid travel preferences that Plog’s static model doesn’t account for.
Which tourist type prefers structured itineraries and well-established destinations?
A. Allocentric
B. Psychocentric
C. Mid-Centric
D. Drifter
B. Psychocentric
What influences how mid-centric tourists choose their travel destinations?
Mid-centric tourists choose destinations that provide a balance of adventure and comfort, offering both authentic experiences and modern conveniences.
What is one way psychocentric tourists impact tourism infrastructure?
A. They encourage sustainable tourism practices
B. They rely heavily on luxury and resort accommodations
C. They avoid overdeveloped destinations
D. They seek minimal tourist infrastructure
B. They rely heavily on luxury and resort accommodations
What is a key marketing tactic to attract mid-centric tourists?
Emphasize variety and flexibility by promoting customizable travel packages with a mix of adventure, cultural experiences, and relaxation options.
Why is there a debate that Plog’s model is less relevant for today’s tourism industry?
A. It ignores eco-tourism trends entirely
B. It fails to consider the role of social media in tourist decision-making
C. It assumes that travel behaviors are linear and unchanging
D. It doesn’t account for traditional tourism destinations
C. It assumes that travel behaviors are linear and unchanging