Foundations of Tourism Planning
What is the main purpose of long-term tourism planning?
A. To increase tourism advertising immediately
B. To create a long-term direction for tourism development
C. To reduce the number of tourism businesses
D. To replace destination marketing
B. To create a long-term direction for tourism development
Which of the following is a characteristic of tourism planning?
A. It focuses only on short-term advertising
B. It considers the future development of a destination
C. It is done only by tourists
D. It ignores local stakeholders
B. It considers the future development of a destination
Which organization has an important role in destination planning and management?
A. DMO
B. Airline only
C. Hotel only
D. Tourist only
A. DMO
Why are different geographic levels important in tourism planning?
A. Tourism planning can only happen at the national level
B. Different tourism issues may need planning at different spatial levels
C. Local planning is always more important than national planning
D. Geographic levels are used only for tourism advertising
B. Different tourism issues may need planning at different spatial levels
Which of the following can be an outcome of effective tourism planning?
A. It focuses only on short-term advertising
B. It considers the future development of a destination
C. It is done only by tourists
D. It ignores local stakeholders
B. It considers the future development of a destination
Which sequence best represents the logic of destination planning?
A. Identify direction → involve relevant people → develop plans → implement and communicate
B. Advertise → build hotels → identify problems → create a vision
C. Build attractions → ignore stakeholders → advertise → evaluate
D. Set prices → create advertisements → choose tourists → develop policy
A. Identify direction → involve relevant people → develop plans → implement and communicate
Why is stakeholder participation important in destination planning?
A. Tourism development affects only tourists
B. Different stakeholders have different interests and knowledge
C. Stakeholders are responsible only for advertising
D. Only government should make tourism decisions
B. Different stakeholders have different interests and knowledge
Astana wants to develop tourism for the next 10 years, with conflicting stakeholder ideas. What should planners do FIRST?
A. Start an international advertising campaign
B. Develop a shared direction and involve key stakeholders
C. Build more hotels immediately
D. Increase tourist prices
B. Develop a shared direction and involve key stakeholders
A destination has many tourism attractions, but stakeholders disagree about what the destination should become. Which planning concept would help most?
A. Destination visioning
B. Price discounting
C. Market segmentation only
D. Advertising frequency
A. Destination visioning
A mountain destination faces overcrowding, environmental pressure and resident–business conflicts. Which approach is MOST appropriate?
A. Focus only on attracting more tourists
B. Create a destination plan that considers different stakeholders and long-term impacts
C. Stop all tourism permanently
D. Increase advertising without changing tourism management
B. Create a destination plan that considers different stakeholders and long-term impacts