TPD Value Props
The Numbers Game
Smarketing Strategy
Sales Planning
TPD Champions
100

This TPD strength ensures clients stay informed and can make better business decisions through our structured processes

What is Commitment to Transparent Communication?

100

This is our total FY25 gross profit target?

What is $5,000,000?

100

These are the three specialized industries where TPD has built deep expertise over 45 years.

What are semiconductor, mining, and industrial manufacturing?

100

This powerful sales tool resulted in 601 campaigns sent in April, with Mike leading the charge with 378 of them

What are CLM campaigns (Candidate-Led Marketing)?

100

This sales superstar led the team in May with 6 opportunities won, including 4 new logos.

Who is Andrew?

200

Through advanced recruitment technology and an exclusive database, TPD identifies these special candidates that others can't reach.

What are 'hidden gem' candidates?

200

This is the number of new logos we need to sign this year to hit our ambitious growth targets.

What is 78?

200

TPD's new Smarketing strategy focuses on attending this many local networking events monthly plus major industry conferences annually.

Answer: What is 2 local events monthly and 2-4 major conferences annually?

200

This is the number of new deals we need to create each month to hit our annual targets.

What is 26?

200

In May, this percentage of the team hit above quota, with an average of $2,000 earned per employee.

What is 60%?

300

This proprietary recruitment framework, honed over decades, delivers consistent high-quality hires and reduces hiring bias.

What is the TPD Way (10-step process)?

300

This dollar amount represents our average gross profit target per new logo client.

What is $30,000?

300

These are the two main goals of TPD's new Smarketing Evolution strategy for the second half of FY25.

What are book more qualified discovery meetings and improve win rate?

300

This ratio shows that for every 4 logos we sign, 3 should actually generate billing revenue for TPD.

What logos signed to logos billed rate? (75%)

300

hese three top performers all hit 200%+ of their quota in April, showing what excellence looks like.

Who are Simone, Kiran, and Andy?

400

TPD specializes in this many key job categories across corporate and operational functions in our target industries.

What is 10?

400

Marketing will deliver this many MQL source opportunities per month to help drive our new logo acquisition goals.

What is 6?

400

These four strategic pillars make up TPD's new Smarketing Evolution for the second half of FY25

What are 

- Executive-Led Sales, 

-Events-Based Engagement, 

-CLM Double Down, and 

-Streamlined Operations?

400

Under the new Executive-Led Sales strategy, leadership will join these types of calls to improve direct conversion.

What are discovery and solution calls?

400

This candidate experience score shows TPD's commitment to excellence, continuing an upward trend from 4.4 in 2022

What is 4.7/5?

500

This value proposition positions TPD as more than a workforce vendor - we're this type of strategic partner who understands your business intricacies.

What is an Industry Partner?

500

Of our $5M GP target, what % is expected to come from New Logos?

What is 35%

500

Under the CLM Double Down strategy, campaigns will use this approach for scalability while targeting key job categories with precision.

What are technology-driven email campaigns?

500

The Streamlined Operations pillar focuses on this type of excellence while ensuring direct SDR team alignment.

What is conversion excellence?

500

This person supports TPD's new Events-Based Engagement strategy and helps coordinate our industry conference presence.

Who is Srija?

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