Everything Haymaker
The current retailer Haymaker is exclusive with?
What is Sprouts
This Tractor offering drives strong margins, fast ROI, and works best with customer-owned fountain equipment.
What is our Soda Line?
This person supports AEG in-venue activations outside of LA, NYC, and Denver and focuses on driving acquisition on campus.
Who is Ali?
This prebiotic soda brand has exploded on social and is known for gut health messaging and bright, retro packaging.
What is Poppi?
A New kind of ______
What is Soda? (Olipop)
The name of the tradeshow Apricot Peach won a Nexty Award
What is Expo West
This Tractor format doesn’t rely on fountains or bubblers just placement and impulse.
What are our RTD cans?
This person supports customer marketing for west national accounts and helps drive beverage-focused tools, including AEG digital media and social support.
Who is Briana?
This brand combines soda nostalgia with fiber and gut health benefits, often seen as a competitor to Poppi.
What is Olipop?
Made with real squeezed________
What is fruit? (Spindrift)
My shelf life is only 225 days
What is Passion Mango
This Tractor program doesn’t just serve drinks, it turns them into a different category entirely.
What is our Frozen + Slushy program?
This person is your go-to for cross-functional design coordination, accuracy checks, and managing the flow of creative requests across teams.
Who is Rosie?
This brand turned canned water into a personality, using edgy marketing and tallboy packaging.
What is Liquid Death?
Death to ____
What is plastic? (Liquid Death)
The plot twist your taste buds didn't see coming
What is Dragon Berry
This Tractor approach doesn’t add new SKUs it multiplies what you can do with the ones you already have.
What is our Blends Program?
This person would NOT be the right contact for national account support, despite working closely with creative workflows and sales tools.
Who is Becki?
This beverage brand is gaining attention for its adaptogen-focused drinks designed to support mood and stress balance.
What is Recess?
Elevate your______
What is water? (AHA Sparkling water)
This is the average retail price a consumer would expect to pay for Haymaker at Sprouts Farmers Market.
What is $3.50
Designed for teams of any experience level, this Tractor program delivers consistent execution across shifts, locations, and service models.
What is our Pitcher Program?
This person focuses on how Tractor is talked about, not how it shows up physically at events. Making them the wrong contact for executional activation support.
Who is Chrystie?
Sitting between soda, kombucha, and functional drinks, this product creates its own lane by pairing ACV with sessionable flavor and lower sugar.
What is Haymaker?
Calm your_____
What is Mind? (Recess)