Levels of Recognition
consumers cannot identify the brand
non-recognition
A well-known brand name or symbol that another company pays to use on its products.
Licensing
The legal protection of a company's name, logo, symbol, slogan, or other identifying marks.
Trademark
Consumers know the brand but do not want to buy it.
Rejection
5th most known lisensed brand?
Hasbro
When someone refers the the "Golden Arches" what are they refering too?
McDonalds
consumers are aware of the brand but it has little influence
Recognition
7th most known lisensed brand?
Warner Bros. Discovery
Whos logo has a fruit as their logo
Apple
consumers choose the brand if available
Preference
6th most known lisensed brand?
The Pokémon Company International
Popular slogan is "Just Do It"
Nike
consumers will only buy that specific brand
Insistence
#1 known lisensed brand?
Walt Disney Company
Toyota