Televison
What is TV’s biggest advantage as an advertising medium?
Massive reach and strong creative impact
Why is radio considered cost-effective for advertisers?
Low cost and local targeting.
Name one advantage of magazines for advertisers.
High market segmentation & audience targeting.
What does OTS stand for?
Opportunities To See.
What is a major sports event that draws in many companies to drop thousands of dollars on ads?
The Superbowl
What makes television ads cost-effective despite high production costs?
Low cost per contact and potential for high frequency.
What feature of radio helps build brand recall?
Repetition through sound and music.
What is a key disadvantage of magazine ads?
Declining readership and high cost.
What does GRP stand for and measure?
Gross Rating Points – total exposure delivered.
What was one of the example brands used in Out-of-Home Advertising?
Remax and Nordstrom Rack
What problem reduces the effectiveness of TV ads due to viewers skipping content?
DVR/streaming and or ad-skipping
What’s the main weakness of radio ads compared to TV?
Short attention span and limited national reach.
Why are magazines considered to have a long “shelf life”?
They are kept and read multiple times over time
What does CPM stand for, and why is it important?
Cost Per Thousand – measures cost-effectiveness of an ad.
Large firms -blank- integrate media planning into core communication strategies
Tide/Procter & Gamble
What type of TV ads provide affordable reach in local markets?
Spot TV ads
Why is radio losing younger audiences?
Shift to streaming apps and podcasts.
What percentage of people read 1–2 magazines, according to the 2018 Freeport Press survey?
41%
What is “brand recall”?
The ability of consumers to remember a brand after repeated exposure.
Print Media
How does digital integration (like YouTube/social media) improve TV ad performance?
Cross-platform campaigns and retargeting boost recall.
What element creates a personal connection with listeners on radio?
DJs and their influence.
Why are magazines often considered a “secondary channel”?
They support brand credibility but lack flexibility compared to digital.
What is the “media multiplier effect”?
When multiple media are used together, reinforce messages and increase impact.
What magazine is most connected to youth?
Vogue