Exam requirements
How much time is allocated for the completion of the EA exam?
2 hours + 15 mins
Identify the 5 stages of the business life cycle.
Seed
Start-up
Growth
Maturity
Post-maturity
Define 'driver for change' and 'restraining forces'.
Driver for change = The forces that support a change
Restraining forces = The forces that resist a change
What does POLC stand for?
Planning
Organising
Leading
Controlling
What does KPI stand for?
Key performance indicator
What word length is expected for short response items?
50-250 words
Identify the 4 criteria we use to evaluate in Business.
Competitiveness
Effectiveness
Efficiency
Stakeholder satisfaction
Identify and explain the 3 steps of Lewin's model of change.
Unfreeze - Preparing and determining the change
Change - Implementing and communicating the change
Refreeze - Solidifying and sustaining the change
Identify 2 leadership/management strategies that may be used to overcome resistance to change.
Communication
Participation
Negotiation
Manipulation
Threat
Identify the 2 outcomes of performance management.
Redundancy
Retraining and development
What word length is expected for the extended response item?
400-600 words
Identify the 7 macro environmental factors.
Socio-cultural
Technological
Economic
Environmental
Political
Legal
Ethical
What is a force field analysis?
A tool used to identify and analyse the positive factors (driving forces) and negative factors (restraining forces) in an environment here change is occurring.
Identify 2 financial management strategies that could implemented when transforming a business.
Selling assets
Improving cash flow
Increasing prices
Reducing expenses
Identify 2 ways that using KPIs can assist a business undergoing transformation.
Motivating employees to perform
Providing guidance towards goal achievement
Alerting management to the risk of resistance
What type of response does the extended response item require?
Business report
Identify the 3 outcomes for a business in the post-maturity stage.
Renewal
Steady state
Decline
Who developed the 3 step model of change?
Who developed the 8 step model of change?
First name and surname required.
3 step = Kurt Lewin
8 step = John Kotter
Identify 2 management styles that may be used in the change process.
Autocratic - total control
Persuasive - persuades others
Consultative - consults with stakeholders
Participative - make decisions with employees
+ Increases overall productivity
+ Increases workplace efficiencies
- Expensive
- Hinders the business from recruiting new people
What is the response length required for the EA exam in its entirety?
800-1000 words
Identify the 4 internal environmental factors and 4 external operating environmental factors.
You must specify which category your answers belong to.
Internal = COSE = culture, owners/managers, structure, employees
External operating = SICC = suppliers, interest groups, customers, competitors
What are the 8 steps of Kotter's model of change?
Create a sense of urgency
Form a powerful coalition
Create a vision for change
Communicate the vision
Empower action
Create quick wins
Build on the change
Make it stick
Identify the 5Ps of marketing and explain a management strategy for each that could be used when transforming a business.
Product - consider the USP of the products sold
Price - price effectively to avoid financial consequences
Place - position the business to reach customers, suppliers and distribution channels
Promotion - select promotional techniques to create the most cost-effective marketing strategy
People - employ a team that supports the marketing objectives of the business
Identify the 4 stages of the performance management cycle.
Stage 1: Set objectives
Stage 2: Measure performance
Stage 3: Feedback results
Stage 4: Identify needs