Stuff 1
an intangible task that is performed for a customer in exchange for money (Example: A bell man taking luggage to a room)
Service
Who you are aimed at
Target Market
Inexpensive, limited services (Comfort Inn, Motel 6)
Budget
People you don’t see and things that guests are not allowed to see.
Back of the house
Located at the front of the plane. Wider seats, more padding, extra space between rows. Built-in electronics (new). Board and deplane first. Movie and alcohol free. Meals.
First Classs
Putting one’s own country in the center of the map!
Egocentrism
4 Ways to classify hotels
Location, Guest Type, Price, Style and Function
Fewer rooms, lots of personal service AND cooked breakfast.
Bed and Breakfast
The carrier’s obligation to provide transportation as promised and the statement of the limit of liability for loss and damage claim if it does not fulfill its part of the bargain.
Contract of Common Carriage
A flat rate for as many miles as you want to drive.
Unlimited Mileage
Rate at which the general level of prices for goods and services is rising, and, purchasing power is falling.
Inlfation
4 P’s of Marketing
Price, product, place, promotion.
Setting different prices for goods and services in an effort to maximize revenue when limited capacity is a factor.
Yield Management
An airline marketing strategy that helps airlines to make a profit as well as build loyalty.
Frequent Flyer Program
Largest in the industry, has “fun ships” for young, active travelers
Carnival
Four segments of Hosptitality and Tourism Industry
Lodging Food Service Transportation Entertainment
the peaks and valleys of DEMAND for a destination ad its’ facilities
Seasonality
How old do you have to be to rent a car?
25
Is a form of vacation ownership. In the
traditional form you technically own a week of
vacation every year at a specific resort.
Time Share
Front of ship
Bow
Three main objectives of the hospitality and tourism industry
Make the guest feel welcomed. Make sure the product and services work for the guest. Make sure operation to provide service and make a profit
4 Types of segmentation
Demographic, Psychographic, Geographic, Behavior
The process of developing, promoting, and distributing specific locations to customers in an effort to increase visitation to that location
Destination Marketing
The time a plane can land, be at a gate, and take off
Slot
The city where a cruise begins
Port of embarkation