Unit 1 Travel and Tourism themes and concepts
If you are able to move around freely and safely it is referred to as...?
Accessibility
You set a certain amount of money to the side, you plan to only spend this certain amount of money throughout your trip. What is this called?
Budgeting
When many tourists travel to a country all year round, with the certain country having few natives leaving, what is the country called?
Tourist-receiving country
what is an organisation that does not have ties with the government and relies of donors
Non-governmental organisation (NGO)
The way in which tourism fluctuates through the year.
Seasonablility
What kind of tourism refers to when tourists travel to destinations to visit and spend time with people they know?
VFR (Visiting Friends and Relatives) Tourism
If you go ziplining in the jungle, you can not bring the zipline and jungle home with you. What is this called?
Intangibility
Places such as New York often are considered a
_______. They promote their city as an attractive place to travel to.
Destination Marketing Organisation (DMO)
Who is someone who shares/owns and small part of a company?
Shareholder
The state of being dependent upon one another....
Interdependency
If you were flying From the Tampa airport to the one in Brazil, what kind of tourism would this be?
International Tourism
If you were to make a list of everything that could possibly go wrong and ways to possibly prevent it, what would this be reffered to as?
Risk Assessment
Nike has many known products but they are well known for one product. Their jordans are one of the number one sellers and started the nike craze in the basketball world.
Core Product
Customers can be unpredictable and keeping them happy is important, companies focus on the enjoyments/reviews that customers have. What is this called.
Customer Focus
Explain:
Above the line media and Below the line media
Above: The five major media of the press, usually commissioned through and advertising company related directly to a campaign.
Below: Marketing using alternative methods. ex mail. Not usually associated with the general marketing budget
If you travel from the Tampa airport to the Miami airport, what kind of tourism would this be?
Domestic Tourism
When people get their privacy leaked, their passwords and bank account details can be leaked, this is referred to as...
Phishing
An economic decline and a decrease in trade is often known as a __________
Recession
What is it called when prices increase over time?
Inflation
The diversity and quality of ecosystems...
Ecological Integrity
If you book a trip all by yourself including activities, accommodations and lodging, what would this be described as?
Independent Travel
What does AIDA stand for? how would it be used in context?
Attention
Interest
Desire
Action
When a customer is debating whether or not to purchase a product, they will go through these stages.
When products and services move from provider to customer, it may be indirect or direct. This is referred to as ________?
Chain of Distribution
Many people travel to places such as Egypt for the ancient culture. Many treat the culture as a product that they can buy.
Commodification
When forest areas and agriculture are lost due to human causes.
Deforestation