RESPECT
Promoting awareness of the outdoors + the freshwater coast through this campaign
Discover Northern Michigan
Moomers
This full-service commercial airport offering major airline service to over 300 domestic and international destinations.
Cherry Capital Airport
Known as the Cherry Capital of the World
Traverse City
Also known for their wine, the 49th parallel runs through these two places in France
Piedmont Region/Rhone Valley & Bordeaux
This PR play officially took off in early June
TC Metaverse
This awareness tactic for the leisure campaign has a view rate that's more than double the industry benchmark.
Google Video Distribution
Michigan’s oldest craft distillery
Grand Traverse Distillery
One of the best small art museums in the Midwest
Dennos Museum
This time-treasured watering hole has been serving thirsty patrons since 1882 (Michigan’s oldest, continuously operated restaurant).
Sleder's
This lakeshore has over 100 square miles of land to explore responsibly
Sleeping Bear Dunes
This new innovative tactic allowed us to compete for attention on booking sites, resulting in 1,426 conversions (GA4)
Clicktripz
60% of Michigan’s wine grapes are grown in this destination
Traverse City
This magazine has listed Traverse City among its Five Top Food Towns, and Bon Appetit has listed it as one of America’s Top Five Foodie Towns.
Midwest Living
This is the best spot for breakfast sandwiches in TC
Bubbie's Bagels
This is The Grand Traverse Regional Land Conservancy's largest preserve that includes over 15 miles of trail to explore dunes and forests.
Arcadia Dunes
This festival began in 1925 as the “Blessing of the Blossoms,”
National Cherry Festival
This championship will include four world-class shows with teams from the US, Mexico, France and Germany,
International Fireworks Championship
Traverse City Whiskey
Madden Media was found in this year
1982
This destination came out on top for Q2 with the most monthly visitors and monthly unique visitors compared to competitive destinations.
Traverse City
This restaurant prides themselves on their partnerships with local farmers, protein producers and even area foragers. This local focus ensures that ingredients are less traveled, recipes are more flavorful, and our environmental impact is greatly reduced.
The Cook's House
Enjoy the sweet sounds of music that range from country, to jazz, to contemporary, to classical at this venue
Interlochen Center for the Arts
This tactic has shown that the average visitor spend has increased by $100!
Epsilon, Discover Northern Michigan Campaign
Billy Bob's The World's Largest Honky Tonk employed this Madden employee
Jake Sillavan