BREAK IT ON DOWN
SWAGOLOGY
VISUALIZE THIS
TREND TRAITS
DIFFUSE THE SITUATION
100
It influences the buying decisions of millions. It may appear in a hit movie, television show, or music video.
What is INNOVATION
100
Group members who establish the standards of dress for others in the group.
What is INFLUENTIALS
100
Roger's Model of the visualization of diffusion is?
What is the TWO-STEP FLOW
100
Fringe, Trendy & Mainstream are stages in
What is the EVOLUTION OF A TREND
100
Consumer characteristics such as age, gender, marital status and occupation.
What is DEMOGRAPHICS
200
A visual picture of the spread of innovation through a social system
What is THE DIFFUSION CURVE
200
Someone who gives advice about clothes.
What is a FASHION LEADER
200
Explains the past events, and forecasts future developments.
What is BACKCAST
200
Innovative ideas are discovered by fashion scouts and moved from source to marketplace by
What is are TASTEMAKERS
200
Differentiates the product from all others in the category
What is POSITIONING
300
They have the aesthetic taste and social sensitivity to assemble a stylish look (King & Ring, 1980)
What is a CHANGE AGENT
300
Serves as a conduit of new meanings that transmits those meanings to people.
What is POPULAR CULTURE
300
Innovators that prefer new mental experiences and enjoy novelty when associated with thinking and problem solving.
What is COGNITIVE INNOVATORS
300
Has a short popularity and limited appeal
What is a FAD
300
Help identify a consumer segment by shared values, attitudes, preferences and behaviors.
What is PSYCHOGRAPHICS
400
The testing of the innovation before adoption.
What is a TRIAL
400
Function as advisors, role models, and represent the ideal image for consumers.
What are CELEBRITIES
400
Clearly mirrors the growth phase of the product cycle.
What is the S-CURVE
400
One slice of forecasting is analysis (understanding the complex components of an innovation) What is the second?
What is SYNTHESIS
400
Born between 1901 and 1924
What is THE SILENT GENERATION
500
The period of evaluating the innovation.
What is ATTITUDE FORMATION
500
What fashion trends were Joan Crawford synonymous for in the 1940's?
What are PADDED SHOULDERS AND TAILORED SUITS
500
What is a popular London trendspotting location for fashion-forward consumers, stylists, designers and forecasters.
What is TOPSHOP
500
Represents a midpoint compromise between extremes.
What is a CLASSIC
500
Has the same underlying self-similarity because the pattern builds up from individuals with certain demographic and psychographic characteristics, representatives of a certain lifestyle segment, and confronts a specific life stage
What is CONSUMER SEGMENTATION
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