The Tribal Fusion Story
Third Party Data
Digital Landscape
Boot Camp Refreshers
Deep Dive
100
The year in which Tribal Fusion was founded?
Who is 2001?
100
This study allows your advertisers to see their ROI for a campaign, specifically in CPG.
What is Closed Loop?
100
Invite, MediaMath and Data Xu are what?
What are DSPs?
100
This statistic determines how all campaigns in our ad server are scheduled?
What is RPM?
100
The minimum number of pixel fires we need to make Deep Dive data statistically relevant?
What is 30,000
200
Of the three standard IAB units in our network, from highest to lowest name the order of which we have the most inventory?
What is 728x90, 300x250, 160x600?
200
Blue Kai specializes in these three industries?
What is Travel, Auto and Retail
200
It's what Dotomi, Criteo and AdRoll specialize in?
What is retargeting?
200
This statistic is the discrepancy between client stats and Tribal Fusion stats.
What is Audit Factor?
200
Generally speaking, the Lift index should be cut off at what number when showing a client their cumulative data?
What is 5x?
300
To the nearest 100, the number of publishers currently in the Tribal Fusion network?
What is 2500?
300
MasterCard Advisors data is bucketed into these three segments:
What is Custom, In Market and Top Tier Spender
300
This very hot verification company is being used to evaluate site quality of a network before a campaign launches. Hint: Not a traditional brand safety company.
What is Trust Metrics?
300
The proactive blocking solution from AdSafe is called?
What is Firewall?
300
This report provides data on when an audience sees an ad and when they ultimately convert?
What is the Time Lag Report?
400
DAILY DOUBLE OPPORTUNITY! Tribal Fusion has 16 content channels, can you name 10 of them for $400? Or you can choose to name all 16 for $800. You have one minute.
What is A&E, Automotive, Business, Education & Reference, Games, Health, Home & Family, Internet, News & Media, Real Estate, Science, Shopping, Society & Culture, Sports, Tech, Travel?
400
The data from IXI is refreshed how often?
What is every 6 months?
400
H&R Block used this attribution company which was highlighted in a famous Tribal Fusion case study?
What is Visual IQ?
400
This company manages the non reserved shared inventory of Yahoo, AOL and Microsoft?
Who is Appnexus?
400
The purpose of the this chart is to display the relative tradeoff in both lift and reach when using a combination of targeting criteria.
What is the Look Alike chart?
500
The number of countries in which Tribal Fusion has a global presence?
What is 26?
500
The number of households that DLX TV pulls their data from.
What is 4.2 million?
500
Three Parts: Admeld, Rubicon and PubMatic are what? Which one was recently bought and by who?
What is SSP or Pub Optimizer, Admeld, bought by Google?
500
The code name for our attribution product that is in development?
What is Fact?
500
The technical name for the tool that allows you to see data on viewers, visitors and converters.
What is the Audience Funnel Selector?
M
e
n
u