What is Strengths, Weaknesses, Opportunities, Threats
100
What does RFM stand for?
What is Recency, Frequency, Monetary Value
100
What does TOMA stand for?
What is Top Of Mind Awareness
100
What does FOMO stand for?*
What is Fear Of Missing Out
200
What are the 3 bonds in a customer relationship?
What is Financial, Structural and Emotional
200
What are 3 objectives of this class?
What is to think like a marketer, to write an IMC plan and to be a strong presenter
200
Describe & provide an example of a cross sale:
What is an additional purchase in a different category, like fries and a burger or tie and a shirt
200
Describe and provide an example of an up sale:
What is a purchase within the same category, but more of it like a super-size meal
200
What is the most powerful media channel?*
What is WOM (word-of-mouth)
300
Name 3 Presentation Pointers Don shared with us:
What is
1. Own the room
2. Introduce yourself
3. Never hand anything out in the beginning of the presentation that could be distracting
4. Provide insight and make it interesting
5. Make it personal and interactive
6. at the end, say thank you!
300
What are the 4 different media pipes?
What is
1. Paid (ads)
2. Earned (PR)
3. Shared (FB/Twitter)
4. Owned (website)
300
3 requirements for happiness*
What is:
1. Something to do
2. Something to look forward to
3. Something to love
300
The stages of team development
What is: Forming, Storming, Informing, Performing
300
The 6 P’s of marketing
What is:
1. Product
2. Price
3. Promotion
4. Place
5. Packaging
6. People
400
SMART Criteria Acronym
What is: Specific, Measurable, Achievable, Relevant, Time bound?
400
5 metrics of measuring marketing
What is:
1. Recall
2. Repeat purchase
3. retention rate
4. lifetime value
5. click-through
400
Maslow’s Hierarchy
What is:
1. Transcendence
2. Aesthetic
3. Belonging
4. Security
5. Survival
400
The 6 filters to segment an audience
What is:
1. Demographic
2. Geographic
3. Economic
4. Behavioral
5. Attitudinal
6. Firmographic
400
PESTE Analysis
What is Political, Economic, Social, Technological and Environmental?
500
The Value Equation
What is a function of quality over price?
(a relationship that the customer considers based on the price and characteristics of the product and determining if it is worth the purchase)
500
The 40-40-20 Rule of Direct Marketing
What is 40% List, 40% Offer, 20% Creative?
(represents the percentages of those elements that drive the effectiveness of the marketing piece in a direct marketing campaign)
500
The Awareness Continuum
What is unaware, aware, interest, consideration, trial, purchase, repurchase, loyalty?
(X-Axis measures time and the Y-Axis measures money)
500
5 Marketing Objectives
What is:
1. Sell Something
2. Change behavior
3. Build awareness
4. Build a brand relationship
5. Position a product in the consumers mind
500
Don Neal’s Life Orientation Model
What is:
1. Destiny
2. Character
3. Habits
4. Behavior
5. Values
6. Attitudes
7. Beliefs
8. Experiences
9. Structure
10. Genetics