Experiential Tourism Concepts
What is the term for a tourism experience that engages all five senses?
Multisensory Tourism
What is the process of anticipating and addressing potential problems in a customer’s journey before they occur?
Proactive planning (e.g., mandatory rock climbing belaying test)
What is the phenomenon where individuals recall an experience as more positive or meaningful over time, despite initial challenges?
Reframing (e.g., Think about one of your previous trips that happened a while ago. What do you remember? A fun moment or a bad experience?)
What is the sustainable tourism strategy that encourages visitors to explore lesser-known locations to reduce overcrowding?
Dispersal(example: instead of all visitors visiting Lake Louise in Banff NP, we disperse them to multiple lake in the surrounding area like Moraine Lake, Lake Minnewanka, or Grassy Lake outside of National Park in Canmore)
In which country can you visit a real-life Hobbiton?
New Zealand
According to Pine & Gilmore's the four realms of experience, if an activity is "active" + "immersive" it is called?
Escapism (example: caving, rock climbing)
What are the two key lines in a service blueprint that separate visible and invisible actions?
Line of Interaction and Line of Visibility
What is the term for a heightened emotional state often experienced during peak tourism moments?
Arousal
What does PESTLE stand for in tourism market analysis?
Political, Economic, Social, Technological, Legal, Environmental factors
What famous tourist attraction in Paris was originally criticized as an eyesore?
The Eiffel Tower
What is the psychological principle stating that people remember the most intense and final moments of an experience?
Peak-End (e.g., Skydiving)
What is the method used in service design to break down a customer’s interactions into detailed steps?
Blueprinting
Name one emotional trigger that enhances tourism experiences.
Novelty, nostalgia, or personal relevance
What is one way experiential marketing differs from traditional tourism marketing?
Experiential marketing emotionally engages customers (rather than just promoting features)
What country invented the concept of national parks?
United States
What is the term for tourism that leads to personal change or self-improvement?
Transformation
When designing an experience, why is it important to consider visitor personas?
To tailor the experience to different audience segments and enhance personalization
What concept explains why tourists sometimes feel more connected to places they’ve visited multiple times?
Place Attachment
What is the marketing strategy that promotes tourism experiences through real travelers' shared content?
UGC [User-Generated Content] (e.g., AllTrails, Trip Advisor)
What is the most visited city in the world (2024)?
Bangkok
What is the term for a tourism experience that deeply immerses visitors by engaging their emotions, senses, and intellect, often leading to a state of flow?
Absorption
A tourism business wants to improve customer flow and eliminate bottlenecks in their service. What tool should they use?
Customer journey mapping (e.g., a whale watching journey is well designed but sizing and wearing the survival floating suits take so long and people get tired)
Why do tourists often recall negative experiences as meaningful in adventure tourism?
Because struggle and overcoming challenges enhance personal transformation
What is the name of the tourism model that focuses on attracting high-spending, low-impact visitors rather than mass tourism?
High-Yield (e.g., BC Tourism Industry Association and Destination BC are focused on this type of tourism. Rich visitors who afford luxury reports, and expensive activities)
What is the name of the longest railway journey in the world, stretching over 9,000 km?
Trans-Siberian