PANDORA
DIGITAL/iHeart
THE AC's
FEATURES
MARCH PPM
100
What percent of targeted ads on Pandora are missing the target audience based on registration and IP address?
Up to 15%
100
CCM+E LA has 4.3MM total listening hours. What percent of that listening audience do our AC stations represent?
30% (1.3MM)
100
What is the “Hispanic” composition for our three stations?
42%
100
Name the new feature, hosted by Kristin Cruz that offers advice and solutions to everyday occurrences?
Magazine Minute
100
In our most recent survey which station ranked #2 reaching M25-54 (MSU 6A-12A)?
KOST 763K CUME and a 4 share of the market
200
What percent of Pandora’s total 25-49 registrants use the service on a typical day?
25%
200
Currently for the month of April which station has the most Digital revenue booked?
KHHT $33,000
200
True or False? You can reach 7 out of 10 W25-54 listeners on our AC’s
False. It’s 9 out of 10 listeners
200
“Hot Hollywood Gossip” airs each morning, at what time?
6:50 and 7:50
200
Where did KHHT’s Morning Show rank in Morning Drive?
9th
300
Legal disclaimers are waived on Pandora and only required on terrestrial radio campaigns?
False. It is legally required for both
300
This station has the highest amount of FB likes amongst our AC Cluster?
KHHT 81,000
300
An average how many TOP 15 stations would it take to reach the same weekly cume of our total P35-64 audience (4.2MM)?
KIIS + KRTH + KNX + KTWV + KGGO (All 5 total cume = 4.3MM)
300
“Top 10 Now and Then” airs on what day and what time?
Saturday’s 6A-8A
300
What was KOST highest rated daypart?
MID #2
400
Subscription listeners are Pandora’s heaviest users. What is the negative impact to advertisers from those listeners?
Subscription listeners are unreachable by advertisers because they opt out of receiving ads
400
Currently for the month of April which station has the most Streaming revenue booked?
KOST $17,000
400
Amount of money spent each weekly on groceries - $205MM, $314MM or $370MM?
$314MM
400
What month do we feature “Hispanic Heritage Month” on KHHT?
September
400
KHHT’s A25-54 total weekly cume is bigger than which station group?
KTWV + KJLH KDAY + KJLH Both A + B
500
What are one of the two negative causes that make it inefficient to the advertiser by narrowing the Pandora target?
1. Hearing a commercial over and over 2. Decrease in ad effectiveness
500
This station, which ranks #1 in our AC cluster has over 330,000 listening hours on mobile device?
KHHT 331,865
500
Currently, if you combine our stations total cume (W25-54) audience it would be the same size of which US City - Houston, Philadelphia or Phoenix?
Houston – 2.3 MM
500
What is KOST’ radio documentary feature called and when does it air?
Behind the Song, every day at 6:40A and 8:40A
500
P18+, P12+ and P6+ which station ranked #1
KOST
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