Historical Events
What were Residential Schools in Canada?
Institutions where indigenous children were forcibly taken from their families to be assimilated into Euro-Canadian culture.
What is the Truth and Reconciliation Commission?
The TRC is a commission that was established to document the history and lasting impacts of the Residential School system and to promote reconciliation between Indigenous and non-Indigenous peoples in Canada.
Name one Indigenous language spoken in Canada.
- Cree
- Ojibwe
- Mi'gmaq
- Blackfoot
How can marketing campaigns include Indigenous perspectives?
By consulting with Indigenous communities and showcasing their culture respectfully and accurately.
When did the last Residential School in Canada close?
1996.
When was the Truth and Reconciliation Commission (TRC) established?
2008
What is the significance of a powwow in Indigenous cultures?
A powwow is a traditional gathering that includes dancing, singing, and celebration of Indigenous culture.
What is an example of a brand supporting Indigenous reconciliation?
Tim Hortons- Orange Shirt Day Campaign
What was the purpose of the Indian Act of 1876?
The Indian Act was created to control and assimilate Indigenous peoples into Canadian society.
How many Residential School survivors provided testimony to the TRC?
Over 6000.
What are Elders' roles in Indigenous communities?
Elders are respected leaders and knowledge keepers who pass on cultural teachings and wisdom.
How can a marketing organization promote cultural sensitivity?
By educating staff on Indigenous history and avoiding stereotypes or cultural appropriation in campaigns.
What was the Sixties Scoop?
The Sixties Scoop refers to the practice of taking Indigenous children from their families and placing them in foster care or adopting them out to non-Indigenous families.
Who are the three commissioners of the TRC?
The commissioners were Murray Sinclair, Marie Wilson, and Chief Wilton Littlechild.
What is smudging in Indigenous traditions?
Smudging is a ceremonial practice involving burning sacred herbs to cleanse negative energy.
What role can marketing play in advancing reconciliation?
Marketing can raise awareness, promote inclusive practices, and amplify Indigenous voices in public messaging.
What was the Oka Crisis of 1990?
The Oka Crisis was a land dispute between the Mohawk community and the Canadian government over the expansion of a golf course on sacred Indigenous land in Quebec.
How did the TRC define "reconciliation"?
The TRC defined reconciliation as an ongoing process of establishing and maintaining respectful relationships between Indigenous and non-Indigenous peoples, grounded in the acknowledgment of past injustices and the commitment to moving forward together.
Why is preserving Indigenous languages important?
Preserving Indigenous languages is crucial for maintaining cultural identity and passing down traditions.
Why is it important to avoid cultural appropriation in marketing?
Cultural appropriation can disrespect and exploit Indigenous cultures, perpetuating harm instead of fostering reconciliation.