a Brand identifies the seller or producer of a product
Ex. Trademark, Name, Logo, Symbol, Term, etc
100
Explain the nature of Channel Management:
A process of how a business is going to transport their products from one location to the final location.
100
What are the 4 P's of marketing?
Product, Price, Place, Promotion
100
List one goal of a Product Manager
-what needs are our customers satisfying when they buy our product?
-why do they buy it?
-what do they consider to be viable product alternatives or substitutes.
-how do our products compare to other potential choices?
200
Why is Packaging and Labeling important?
Product packaging must be appealing in order to attract and hold consumer's attention. It also holds and protect the product from any damage, which is a powerful selling tool.
200
Give me one distribution channel in a indirect distribution channel:
Who am I?
The focus is on the offering, rather than on the actual product/service. It can be valuable to analyze the consumers' alternatives to better understand the needs and wants of the target market, and to enhance the development of new products/services
I am Offering Concept
300
Describe the use of technology in the product/service management function
Technology helps you handle multiple tasks such as, advertising and general management through systems and software.
300
Why does Channel Marketing Intermediaries exist?
They offer value in making goods and services more available and accessible to the targeted market.
300
What is Market Segmentation?
The categorization of potential buyers into groups
300
Who am I?
I stand between the product development team and the marketing team, bringing the concepts together throughout the implementation process.
I am Product Manager
400
Explain what a product life cycle is?
a cycle to which a product goes through the stages of introduction to a decline
400
Channel Intermediaries help provide value through... (List 3-5 values)
What am I?
a marketing technique that intends to present products in the best possible light to different target audiences.
I am Product Positioning
500
Explain the nature of corporate branding
You're selling more of the company's name rather than the actual product. You want people to be loyal to the company and its brand so that they will recognize it.
500
What factors must be taken into consideration to avoid conflict?
-Goal Incompatibility
-Poorly defined roles and rights
-Perceptual differences
-Interdependent relationships
500
Why is Market Research Important?
Market research is research that can save your business from all kinds of trouble. Market Research will help you learn about your customers and your market well.
500
What am I?
any time consumers or customers comes in contact with your brand–before, during, or after they purchase something from you.