Three of the four required key words used to evaluate a list of conditions and return one out of multiple possible result expressions.
Also accept END
What are CASE, WHEN, THEN, END?
ELSE is not required but is optional
Example:
Select
CASE
    when pwrh.ProductCode = 'TITLE' then 1
    when pwrh.ProductCode = 'TAX' then 2
    when pwrh.ProductCode = 'CLOSING' then 3
    when pwrh.ProductCode = 'RECORDING' then 4
    when pwrh.ProductCode = 'APPRAISAL' then 5
END as 'ProductNumber'
FROM ProductWorkflowRequirementHistory pwrh