SEO
An incoming links to a webpage. When a webpage links to any other page. In the past, these were the major metric for the ranking of a webpage. A page with a lot of these tended to rank higher on all major search engines, including Google.
Backlinks
A link on a web page that no longer works because the website is encountering one or more of the following issues: an improper URL entered for the link by the website owner; the destination website removed the linked web page (causing what is known as a 404 error).
Broken Link or Dead Link
When data gathered from third parties is used to identify potential customers who have recently searched for a phrase or keyword related to the client’s business. Using that information, ads are delivered directly to those potential customers that have visited their site.
Retargeting
Getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper or fill out a lead/contact form.
Website Conversion
A free and easy-to-use tool for businesses, brands, artists and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help clients find you and tell them the story of your business.
Google My Business
An interesting button, link or direction that is placed on a website to prompt prospective clients to become leads.
Calls to Action (CTAs)
The page displayed by a search engine in response to a query by a searcher. The main component of this is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.
Search Engine Results Page (SERP)
A free publishing software and content management system (CMS) that is popular in America. The software is open source, allowing developers to create a wide array of plug-ins, themes and widgets.
Wordpress
Google's web crawling bot (sometimes also called a "spider"). Crawling is the process by which it discovers new and updated pages to be added to the Google index. They use a huge set of computers to fetch (or crawl) billions of pages on the web
Googlebot
The section of a website accessed by clicking a hyperlink on another web page, typically the website's home page
Landing Page
an HTML element that specifies the title of a web page. These are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO and social sharing
Title Tag
May's Dog
Winston
All the measures that can be taken outside of the actual website to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.
Off-Page Optimization
160-character snippet or tag in HTML that summarizes a page's content. Search engines show this in search results mostly when the searched-for phrase is contained in the description. Optimizing this is a very important aspect of on-page SEO.
Meta Description
Companies such as Yodle and HomeAdvisor will sell you a new phone number that will appear on your website. This phone number allows them to track how many people are calling off of the website they created.
Tracking Phone Number
Year the constitution was ratified
1788
all measures that can be taken directly within the website to improve its position in search rankings
On-Page Optimization
an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with minimal need for resizing, panning and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Responsive Web Design (RWD)
locates an Internet address for "totalbaseball.com" at Internet point 199.0.0.2 and a particular host server named "www." The "com" part of the domain name reflects the purpose of the organization or entity (in this example, "commercial") and is called the top-level domain name.
Web Domain
Allows you to narrow down your ad campaign to focus on a specific group of people - your ideal customers - according to their age, location, browsing history and more.
Programmatic Advertsing